Responsibilities

• Develop, implement, and evaluate integrated marketing and communications plans and initiatives designed to support enrollment, student engagement, institutional visibility, and promotion of college programs, services, and initiatives.
• Advise college leadership regarding institutional marketing, communications, branding, public information, and messaging strategies.
• Direct the development, coordination, and implementation of integrated marketing, branding, advertising, media relations, and public information campaigns across digital, print, social media, web, and other communications platforms.
• Plan, organize, and oversee the development and dissemination of marketing and communications materials and content to ensure consistency with established branding, editorial, and communications standards.
• Oversee institutional marketing and communications content across websites, social media platforms, publications, digital media, and other communications channels.
• Coordinate the development and dissemination of news releases, public statements, and other communications materials for distribution to the public and media outlets.
• Coordinate crisis communications, emergency messaging, and sensitive public information activities in collaboration with college leadership and District personnel.
• Analyze marketing, communications, and digital engagement data to evaluate the effectiveness of campaigns and communications initiatives; prepare related reports and recommendations.
• Develop and administer budgets related to marketing and communications activities; monitor expenditures and allocate resources in accordance with established guidelines and priorities.
• Establish and maintain relationships with educational institutions, community organizations, media representatives, and other stakeholders to support institutional marketing and communications efforts.

Requirements

• A bachelor’s degree from a recognized college or university AND four years of professional experience developing and implementing marketing, communications, branding, public information, media relations, or strategic communications initiatives.
• OR
• A graduate degree from a recognized college or university AND three years of professional experience developing and implementing marketing, communications, branding, public information, media relations, or strategic communications initiatives.