Responsibilities

• Marketing Strategy and Planning: Develop and implement comprehensive marketing strategies and plans to drive brand awareness, customer acquisition, and revenue growth across B2B, B2C, and B2B2C channels.
• Define target market segments, customer personas, and value propositions to guide marketing efforts.
• Brand Management and Positioning: Lead brand management initiatives to ensure consistency and alignment across all marketing, communications, and PR activities. Develop and maintain brand guidelines, messaging frameworks, and brand assets.
• Integrated Marketing Campaigns: Conceptualize, plan, and execute integrated marketing campaigns that leverage a mix of digital, social, print, and offline channels to reach target audiences and drive engagement. Monitor campaign performance, analyze metrics, and optimize campaigns for maximum impact and ROI.
• Communications and Public Relations: Develop and execute communications strategies that enhance brand reputation, manage corporate messaging, and engage with key stakeholders, including customers, partners, investors, and media. Lead media relations efforts, including proactive pitching, press releases, media interviews, and crisis communications.
• Strategic and Financial: Coordinate with company leaders to prepare and manage budgets for each division. Coordinate with company leaders to develop marketing strategic objectives. Create and present marketing and financial reports to leadership team.
• Team Leadership and Development: Build, lead, and mentor a high-performing team of marketing, communications, and PR professionals. Foster a culture of communication, collaboration, creativity, and continuous learning within the organization.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Experience in marketing, communications, public relations, or related roles, with demonstrated success in developing and executing integrated marketing strategies.
• Strong leadership, communication, and interpersonal skills.
• Proven track record of driving results and achieving business objectives through marketing initiatives.
• Experience in healthcare.
• Knowledge of marketing automation platforms, CRM systems, and analytics tools.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Preferred

• Experience in healthcare
• Knowledge of marketing automation platforms, CRM systems, and analytics tools
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously