Responsibilities

• Lead the development and execution of short- and long-term brand strategy, including one-year, three-year, and five-year planning.
• Translate consumer insights, market trends, and business objectives into compelling brand positioning and storytelling.
• Serve as the creative lead for packaging, brand identity, and visual design initiatives while maintaining brand consistency across all consumer and trade touchpoints.
• Lead and execute brand refresh initiatives across all marketing channels.
• Direct creative production including photography, video, brand campaigns, and social media content in partnership with the Marketing Coordinator and external creative partners.
• Develop and oversee integrated marketing campaigns across email, SMS, website, social media, public relations, advertising, and other digital channels.
• Partner with agencies to develop content and execute campaigns that support business objectives.
• Define, monitor, and report on key marketing performance indicators, optimizing campaigns based on performance and consumer insights.
• Oversee website content, functionality, and overall digital brand presence to ensure a best-in-class customer experience.
• Manage relationships with external marketing, creative, digital, and public relations agencies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• Minimum of 8–10 years of progressive marketing leadership experience, preferably within the wine, luxury, hospitality, or consumer lifestyle industries.
• Minimum of three years of wine industry marketing experience required.
• Demonstrated experience developing brand strategy and executing integrated marketing campaigns across digital, direct-to-consumer, and wholesale channels.
• Experience managing agencies, creative partners, budgets, and cross-functional teams.
• Strong understanding of consumer insights, market research, and data-driven marketing.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Exceptional project management, organizational, and leadership abilities.
• Strong financial acumen, including budget planning, forecasting, and reporting.
• Ability to balance strategic thinking with hands-on execution in a collaborative environment.

Benefits

• Annual bonus eligibility
• Medical, dental, and vision insurance
• 401(k)
• Paid time off
• Company holidays
• Additional benefits available upon hire