Responsibilities

• Develop and own the annual marketing strategy aligned to company sales goals and growth targets
• Define department-wide KPIs and establish reporting cadences to executive leadership on marketing performance
• Lead brand positioning strategy, ensuring consistent messaging and identity across all communities, channels, and customer touchpoints
• Identify market opportunities, emerging trends, and competitive threats, and translate insights into actionable strategy
• Partner with the Director of Sales / CEO to align marketing investment with revenue priorities and new community launches
• Recruit, hire, develop, and retain a high-performing marketing & online sales teams including Marketing Coordinators, Digital Marketing, and Online Sales Counselor staff
• Set clear performance expectations, conduct regular reviews, and provide ongoing coaching and professional development
• Define team structure and delegate responsibilities appropriately, ensuring execution at the coordinator level
• Foster a culture of accountability, creativity, and continuous improvement within the marketing department
• Own the annual marketing budget — develop and present budget allocations to leadership