Director of Marketing

Dousman, WI (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive marketing strategy, budget ownership, and cross-functional outreach for a senior-living campus during a major expansion.

  • Own the marketing plan from creation to implementation and budget.
  • 8+ years in marketing/leadership with strategy/creative/public relations.
  • Brand ambassador role with expansion-related community engagement and cross-functional impact.

Job Description

Responsibilities

  • Take charge of our marketing plan from creation to implementation.
  • Develop and manage the marketing budget to a tee.
  • Dream up and help with coordination of events for the media and/or our external audience.
  • Never stop evaluating and fine-tuning what we're doing based on data and metrics.
  • Using your tremendous interpersonal skills, work closely with a number of other departments on our campus to develop, support, and implement outreach strategies that knock our goals outta the park.
  • Work side by side with your team while providing clear guidance and expectations; the team's success is your success.
  • Continuously nurture your relationships with local media to amplify our story.
  • Be the point person for a handful of trusted vendors for marketing support.
  • Maximize your passion and skill for graphic design, photography, video, and writing to tell our story (shout it from the rooftops).
  • Oversee the development of all owned, earned, and paid media content, including print/digital collateral, social, direct and email, our website, press releases, and advertising, with the help of your team—you brainstorm, you design, and you post/submit/manage our content like the pro you are.

Requirements

  • Bachelor's degree or relevant work experience
  • 8+ years of marketing and leadership experience, with an emphasis on strategy, design/creative, advertising, writing, public speaking, and public relations.

Preferred

  • Senior living or not-for-profit experience is a bonus.
  • We value diverse expertise from various industries.
  • Experience in senior living or not-for-profit is a bonus but not required.

Benefits

  • Flexible work environment
  • Health, dental, vision
  • Life insurance
  • Short/long term disability insurance
  • 403B retirement plan
  • Tuition reimbursement
  • Paid time off
  • Free membership to our fitness center
Three Pillars Senior Living Communities logo

Three Pillars Senior Living Communities

4.0 Glassdoor

Since 1905, Three Pillars has served thousands upon thousands of families and residents. Our dedication to a rich history of mission-based services exists as strongly today as it did in 1905. In fact, as a not-for-profit organization, we look at things a bit differently. For us, it's mission first. Our proceeds are reinvested into the organization, not distributed to shareholders. We measure our success by the satisfaction of our residents not the size of our bottom line. We value our staff as individuals; recognizing the important role they play in providing our residents with a quality lifestyle. Most importantly, we are always guided by what is right, not what is profitable.

Founded in 1905
Dousman, Wisconsin, USA
159 employees (10 in marketing)
94% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
2.9K
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~159

Marketing Team

Marketing Team Size
9 (6% of company)