Responsibilities

• Primary Function: To provide strategic direction, leadership and direct management to the Marketing Department.
• Department oversight and direction
• Responsible for the successful planning, development, administration and execution of specific marketing and design projects.
• Responsible for the systematic and thorough documentation of all work performed.
• Responsible for determining specific brokerage and business line needs, including how they relate to the corporate strategic plan and developing strategies to ensure projects contribute to increased revenue and growth in designated markets and business lines.
• Utilize research databases for significant marketing and revenue generating opportunities.
• Responsible for project management and administration including determining project direction and implementation, budgeting, cost-benefit analysis projections, scheduling and resource allocation.
• Manages all consultant contracts including negotiations under manager's approval.
• Performs all corporate branding / strategy development and implementation.
• Works with corporate office and business leaders to develop appropriate marketing strategies.