Responsibilities

• Develop and implement integrated marketing strategies that advance institutional priorities, including student recruitment, enrollment, reputation, community engagement, and revenue-generating initiatives.
• Translate institutional goals and priorities into audience-focused marketing strategies, campaigns, and measurable objectives.
• Provide strategic marketing counsel and recommendations to university leadership and campus partners.
• Identify market opportunities, audience trends, competitive positioning, and emerging marketing strategies that can strengthen university performance and visibility.
• Establish marketing priorities and recommend allocation of resources based on institutional goals, audience needs, anticipated impact, and available resources.
• Partner with Creative Services, Communications, and Web Services to translate marketing strategy into coordinated campaigns across paid, owned, and earned channels.
• Ensure university marketing strategies and campaigns consistently support and strengthen the university’s overall brand positioning.
• Promote an integrated, proactive approach to university marketing that prioritizes strategic institutional needs and measurable outcomes.
• Lead the development and implementation of integrated enrollment marketing and communications strategies in partnership with Enrollment Management.
• Develop audience-specific strategies supporting prospective students throughout the recruitment, application, admission, and enrollment journey.

Requirements

• Bachelor’s degree in marketing, communications, business, advertising, or a closely related field.
• Ten (10) years of progressively responsible professional experience in marketing, advertising, enrollment marketing, communications, or a related field, including demonstrated leadership or supervisory experience.
• Additional education may be considered as a substitute for the minimum experience requirement:
• Master’s degree in marketing, communications, business, advertising, or a closely related field with eight (8) years of progressively responsible professional experience in marketing, advertising, enrollment marketing, communications, or a related field, including demonstrated leadership or supervisory experience
• Doctoral degree in marketing, communications, business, advertising, or a closely related field with six (6) years of progressively responsible professional experience in marketing, advertising, enrollment marketing, communications, or a related field, including demonstrated leadership or supervisory experience
• Demonstrated experience developing and executing integrated marketing strategies and large-scale campaigns.
• Experience developing enrollment, recruitment, audience, or lifecycle marketing strategies.
• Experience managing paid media strategies, advertising budgets, and vendor relationships.
• Demonstrated ability to use data, analytics, market research, and performance measures to inform marketing strategy and resource allocation.
• Strong leadership, collaboration, communication, and strategic planning skills.

Preferred

• Master’s degree in marketing, communications, business, higher education administration, or a related field.
• Marketing experience within higher education or another large, complex organization.
• Experience developing enrollment or student recruitment marketing strategies.
• Experience with CRM-based communications and student lifecycle marketing.
• Experience overseeing integrated advertising and media strategies across multiple channels.
• Experience with trademark licensing or collegiate licensing programs.
• Experience supporting marketing for revenue-generating programs, services, or business operations.

Benefits

• Insurance
• Medical
• $0 - $30 per month for Employee Only coverage after university contribution ($920 value).
• Up to 83% of premium covered by the university:
• Employee and Spouse
• Employee and Children
• Employee and Family coverage
• Dental & Vision
• Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account
• On-campus wellness opportunities