Director of Marketing

Atlanta, GA (On-site)

Salary Not AvailableDirector/ExecutiveOther

Posted 5 months ago

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Job Summary

Drive organic growth strategy and brand activation for the Smard Art brand within TAAC Group, owning cross-channel performance and content systems.

  • Own the end-to-end organic growth blueprint from awareness to retention for Smard Art.
  • Must-have: proven track record leading organic growth and content systems with analytics-driven optimization.
  • Standout: experience managing creative teams and scaling cross-border, multi-brand organic programs.

Job Description

Drive organic growth strategy and brand activation for the Smard Art brand within TAAC Group, owning cross-channel performance and content systems.

  • Develop and own the company’s organic growth strategy
  • Build full-funnel organic marketing systems from awareness to conversion
  • Lead data-backed performance strategies and continuous optimization
  • Translate business goals into actionable growth initiatives
  • Scale brand visibility without paid dependency
  • Lead brand activations across digital and physical touchpoints
  • Build strong cultural positioning and brand narratives
  • Ensure consistency and excellence across all brand communications
  • Build influencer and UGC frameworks
  • Lead content creators and creative output
TAAC Group logo

TAAC Group

TAAC Group is a multi-brand retail holding company specializing in building and scaling innovative consumer brands. Our portfolio spans art, home décor, apparel, and creative consumer products, supported by strong distribution partnerships across major global retail chains including HomeGoods, HomeSense, Winners, and many others. We operate four offices across Canada, the United States, and Ghana, enabling efficient cross-border operations and global reach.Our current portfolio includes SmardArt, ArtFactree, Anaya Arts, and TAAC Business Services—our shared-services and operational powerhouse. TAAC Business Services not only accelerates the growth of our internal brands through world-class marketing, supply chain, logistics, and fulfillment capabilities, but also provides commercial services to large multinational companies including AB InBev, TJX, and several other global partners. This dual mandate allows TAAC Services to function as both an internal accelerator and a high-performing external service provider.At TAAC Group, we foster a creative, innovative, and high-performance workplace where employees are empowered to build, scale, and contribute to a unified vision of delivering joyful products to customers worldwide.MissionTo build the world’s most trusted home for innovative consumer brands—combining creativity with world-class marketing and supply chain excellence to scale joyful products and deliver enduring customer value.VisionTo make the world brighter by powering meaningful brands that deliver joyful products through a seamless global ecosystem.

Founded in 2023
CAN
24 employees (3 in marketing)