Responsibilities

• Manages day-to-day operation of TBF’s marketing operations ecosystem, including Salesforce (marketing use cases), Pardot, WordPress, and related integrations;
• Designs and maintains marketing systems that support audience growth, segmentation, personalization, and performance measurement;
• Ensures marketing technology is used consistently and intentionally across teams.
• Leads the migration of TBF.org from Sitecore to WordPress, in partnership with internal stakeholders and external vendors;
• Oversees ongoing website operations post-migration, including regular updates to content on TBF.org and other affiliated sites, paired with governance, workflows, integrations, and sustainability;
• Ensures the website platform supports frequent updates, campaign storytelling, accessibility, and integration with CRM, email and necessary third-party web tools.
• Responsible for marketing-related data structures within Salesforce, including audience definitions, attributes, data governance, segmentation logic, and email templates;
• Oversee the production and distribution of multimedia content through Pardot for the Foundation and its key initiatives;
• Strengthens and maintains Salesforce–Pardot integration to support targeted, relevant communications;
• Establishes and documents data governance practices, including field ownership, quality control, and maintenance standards.

Requirements

• Bachelor’s degree or equivalent experience;
• At least 5–8 years of experience in marketing operations, CRM management, or digital marketing systems.

Preferred

• Strong experience with Salesforce; marketing automation experience with Pardot strongly preferred;
• Experience with Google Analytics preferred;
• Experience managing websites and CMS (Content Management Systems); WordPress experience strongly preferred;
• Strong understanding of how CRM, email, and web platforms work together as a marketing system;
• Experience designing data structures, segmentation models, and reporting frameworks;
• Strong analytical and problem-solving skills;
• Ability to translate strategy into scalable systems and workflows;
• Collaborative work style and comfort working cross-functionally;
• Strong organizational judgment and attention to detail;
• Commitment to contributing to an organizational culture of learning and wellbeing;
• Preference for awareness, understanding, and connection to the Boston community.