Responsibilities

• Create and lead comprehensive annual marketing strategy and budget across all channels (digital, email, social, and traditional) to achieve key business objectives for member growth and product adoption.
• Directly manage, lead, and mentor the Marketing staff. Set performance goals with the VP – Brand Strategy & Growth Marketing, conduct performance reviews, and oversee the execution of all team projects, system upgrades, and campaign execution, ensuring timely and successful delivery.
• Strategically manage and optimize the entire marketing technology stack, including the marketing automation platform (HubSpot preferred), CRM, and reporting tools, to ensure operational efficiency and scalable growth.
• Oversee the generation of comprehensive, executive-level reports on marketing performance metrics (e.g., ROI, conversion rates, channel performance). Review data collaboratively with the VP – Brand Strategy & Growth Marketing, to identify strategic trends and high-impact opportunities for organizational improvement.
• Direct the design and implementation of multi-channel communication workflows, ensuring timely, relevant, and personalized messaging to drive member engagement and reduce friction points. Own the overall effectiveness and measurement of all communication campaigns.
• Co-manage our agency of record and media partners along with the VP – Brand Strategy & Growth Marketing
• Serve as a primary liaison between departments and executive stakeholders to ensure alignment of business goals. Manage relationships, contracts, and performance of all key marketing technology vendors including Meta and Google.
• Work with the VP – Brand Strategy & Growth Marketing to create marketing operations budget, ensuring that spending is tracked against goals and that projects are delivered within budget.

Requirements

• 5+ years of progressive experience in digital marketing, marketing communications, and/or marketing operations, with at least 1-2 years in a leadership or managerial role.
• Proven ability to develop and execute comprehensive marketing strategies that drive measurable business results.
• Expert-level knowledge of marketing automation platforms (HubSpot experience highly preferred) and a strong understanding of the entire digital marketing space and current customer experience trends
• Exceptional leadership, communication, attention to detail, and organizational skills.
• Demonstrated experience with budget management and leading cross-functional teams to meet aggressive deadlines
• Advanced analytical and problem-solving skills, with the proven ability to translate complex data into actionable business strategies via analytical tool and data storytelling for executive team.
• Prior experience defining and implementing data governance and hygiene best practices for large marketing databases.

Benefits

• Competitive salary and benefits package
• Opportunities for professional development and career growth with exposure to mentorship from the executive team.
• Hybrid Schedule (min 3 days in office to maximize collaboration)
• A collaborative and inclusive work environment
• Paid Time Off, Wellness Time & Paid Federal holidays
• 401K with 6% match
• High Performance Culture that specializes in training to sharpen and expand skills brought to USALLIANCE.