Responsibilities

• Own the seasonal marketing roadmap and milestone process across teams.
• Lead strategic project management initiatives that drive marketing effectiveness and cross-functional collaboration.
• Serve as a strategic partner to the VP of Marketing, supporting high-impact projects, executive reporting, and internal communications.
• Prepare and deliver executive-level presentations and updates tied to marketing performance and strategic initiatives.
• Oversee the development and maintenance of connected dashboards, brand trackers, and KPI frameworks to measure marketing impact.
• Translate data into actionable insights that inform strategy and optimize performance across channels.
• Manage departmental budget planning, forecasting, and procurement processes.
• Ensure financial discipline and alignment with strategic priorities.
• Drive continuous improvement in departmental operations and processes, including workflow optimization and resource planning.
• Champion tools and systems that enhance team productivity and transparency.
• Partner with cross-functional teams including Brand Marketing, DTC, Creative Services, and Sales to ensure strategic alignment and execution (RSMM group, etc.)
• Mentor and guide team members, fostering a culture of accountability, innovation, and excellence.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 10+ years of experience in marketing strategy, operations, or effectiveness roles.
• Proven ability to lead complex projects and cross-functional teams.
• Strong analytical skills with experience in marketing data infrastructure and tools.
• Exceptional communication, presentation, and stakeholder management skills.
• Financial acumen and experience managing large-scale budgets.
• Experience in seasonal planning and milestone management within a consumer brand environment.

Preferred

• MBA preferred.