Director of Marketing Strategy

Responsibilities

• Identify client’s near-term and long-term business and marketing objectives as well as tactical objectives such as improving response rate and lowering cost of acquisition.
• Collaboratively review past and current client direct mail marketing efforts with an eye to understanding successes and challenges in order to identify opportunities for improvement.
• Devise a direct mail marketing strategy aimed at achieving client goals that includes budget, marketing, price, planning, and targeted tactical expected results.
• Develop a compelling targeting strategy using research, tools and partnered analytic resources including database analysis and data mining of the current customer file.
• Understand the target audience by using segmentation, modeled, or persona data.
• Collaboratively develop with our client testable data sources, offers, creative formats and copy platforms as well as potential cross-sell or upsell mapping (if applicable).
• Define a campaign test window, implementation strategy, and put the plan into action. Deploy a test and read results. Adjust the plan and scale accordingly.
• Analyze campaign and program results and provide actionable recommendations for continued improvement.
• Be able to speak knowledgeably about and present all of the above to prospective clients in the context of business and strategy development.
• Travel as needed for role, up to 10-15%.

Requirements

• Strong Excel skills, with the ability to build and manage mail plans, budgets, and results reporting.
• Understanding of the key components of a successful direct mail creative package.
• Understanding of, or ability to quickly learn, key performance indicators for each industry we serve.
• Motivated self-starter, confident in leading through expertise.
• Ability to initiate and prioritize multiple projects effectively.
• Excellent customer service, relationship-building, problem-solving, and influence skills.
• Exceptional written and verbal communication skills.
• Strong team player with collaborative problem-solving skills.
• Capable of thriving in a fast-paced environment with a strong work ethic and high integrity.
• Adaptable and flexible in ambiguous work environments, responsive to business priorities.