Director, Marketing Strategy

Responsibilities

• Lead the strategy and planning of integrated marketing campaigns across Federation
• Personally lead Federation's highest-priority and most complex marketing initiatives from strategy through implementation
• Define campaign objectives, audiences, channels, sequencing, engagement, and conversion strategies
• Develop audience strategies that connect people with relevant opportunities and move them toward deeper engagement with Federation
• Translate organizational priorities into focused, actionable marketing plans and ensure they are carried through effectively
• Guide integrated execution across email, website, social media, digital marketing, media relations, and other channels, stepping directly into priority initiatives where needed
• Use campaign, channel, audience, and CRM data to identify trends, opportunities, and areas for improvement
• Advance audience segmentation and constituent journey strategies that help Federation reach and engage people more effectively
• Establish KPIs and measurement approaches, translating performance insights into recommendations about where Federation should focus and invest
• Test and evaluate new channels, technologies, and marketing approaches, bringing relevant outside practices and ideas into Federation

Requirements

• 7+ years of experience in marketing, integrated campaigns, digital marketing, audience engagement, or a related field
• Demonstrated success developing and leading integrated, multi-channel marketing strategies and campaigns
• Strong working knowledge of audience strategy, digital engagement, email, social media, web, public relations, paid marketing, and campaign performance
• Experience using analytics, audience insights, and performance data to inform marketing decisions and improve results
• Experience with audience segmentation, CRM or marketing technology, and data-informed customer or constituent engagement strategies
• Exceptional strategic thinking, prioritization, planning, and organizational skills
• Excellent communication, collaboration, and relationship-building abilities
• Experience leading and developing teams and working effectively across multiple stakeholders and priorities
• Demonstrated sound judgment, decisiveness, curiosity, and the ability to bring clarity and structure to complex, fast-moving environments
• Experience in nonprofit, fundraising, higher education, healthcare, or another mission-driven organization preferred

Preferred

• Experience in nonprofit, fundraising, higher education, healthcare, or another mission-driven organization preferred
• Familiarity with Jewish customs, traditions, and community life, or a willingness to learn, is preferred

Benefits

• Comprehensive health, dental, and vision coverage
• Retirement plan with employer contribution
• Generous paid time off, including Jewish holidays
• Up to 6 weeks of paid parental leave (after one year)
• Commuter bonus
• Hybrid work environment
• Ongoing professional development opportunities