Director, Marketing Strategy
SmartBug Media
USA (Remote)
$95K/yr - $110K/yrAgencyFull-timeDirector/executive8+ years exp.
7 hrs ago
Director, Strategic Marketing
New Jersey, USA (On-site)
$135K/yr – $150K/yrDirector/ExecutiveFull time
Posted 3 hrs ago
Job Summary
Lead global Arts & Entertainment marketing, owning strategy-to-execution from market insights, segmentation, and launch readiness to cross-functional collaboration and brand governance, with clear focus on growth, profitability, and regional enablement.
Job Description
Responsibilities
- Own the voice of the customer and market-insight process across Arts & Entertainment, ProFab, Mavalus, and Contract Converting.
- Embed marketing at the beginning of business strategy, portfolio planning, and commercial decision-making.
- Use customer, channel, competitive, and market insights to identify growth priorities and shape clear value propositions.
- Make Pro Tapes easier for customers to discover, understand, buy from, and trust.
- Establish measurable marketing priorities tied to customer value, revenue growth, retention, acquisition, and expansion.
- Translate the agreed global Arts & Entertainment strategy into actionable market plans while enabling regional leaders to retain local profit-and-loss accountability.
- Drive profitable global growth through disciplined regional pricing guardrails, channel strategies, and commercial priorities.
- Implement the five-vertical customer segmentation model market by market and use it to guide acquisition, retention, and expansion plans.
- Partner with regional and commercial leaders to identify market-specific opportunities while protecting global brand and profitability standards.
- Define and track leading and lagging indicators for global Arts & Entertainment growth, customer penetration, pricing, margin, and execution.
Shurtape Technologies, LLC
Shurtape is an industry-leading producer of pressure sensitive tape products. We design, develop, and engineer our tape to meet the most exacting standards. Headquartered in North Carolina, we’re a privately owned company, with manufacturing plants in Hickory, Stony Point and Hudson, North Carolina. We’re also a world-leader with investments in several countries on four continents – including a manufacturing and converting plants in Germany, Mexico, Peru, United Arab Emirates and China. We look far and wide for opportunity – from growing globally to expanding our product offering.We’ve been successful because of our emphasis on cultivating long-term relationships based on impeccable customer support. Some of our customers have been with us for 40 years. In addition to customer service, Shurtape stands for dependable quality, reliable performance and on-time delivery on each roll of paper, cloth, film, foil and specialty tapes. That’s what drives us. That’s our promise to you. We fulfill that promise by investing aggressively in manufacturing improvements, product design innovations, back-office technology, distribution – and in the people who have contributed to the company's growth and success.
Salaries
Posted range
$135K/yr – $150K/yr
Taken straight from the job posting.
Marketing Strategy median pay in the United States
Most pay falls between $98K and $171K. Based on 690 salaries.
Marketing Team
Marketing Team Size
52 (6% of company)
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
4.2K
Traffic Source Mix
Search
28.4%
Direct
47.8%
Referral
5.8%
Social
16.5%
Paid
1.5%
Headcount Trend
Current headcount: ~831
News about Shurtape Technologies, LLC
Links
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