Director, Marketing Strategy - Home and Toys

Responsibilities

• Define annual and seasonal Home & Toys marketing strategies and priorities.
• Turn customer, market and merchandising insights into growth opportunities.
• Drive traffic, engagement, conversion and category growth.
• Focus on priority categories, moments and customer needs.
• Position Macy’s as a trusted source of Home inspiration and expertise.
• Elevate Private Brands, exclusives and differentiated experiences.
• Create content and solutions that build confidence and drive discovery.
• Position Macy’s Toys as a destination for discovery, gifting and play.
• Drive year-round relevance through key life, seasonal and cultural moments.
• Build excitement around trends, brands, launches and exclusives.

Requirements

• Bachelor’s degree or equivalent work experience in a related field
• 10-plus years of experience in marketing strategy, brand marketing, retail marketing, fashion marketing or a related discipline
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs
• Marketing Strategy Development – Expertise in developing enterprise, divisional, or category-level marketing strategies that align business priorities, customer insights, merchandising objectives, and growth opportunities.
• Fashion & Retail Acumen – Deep understanding of home, toys, merchandising, consumer behavior, and retail market dynamics to identify opportunities that drive relevance and growth.
• Strategic Storytelling & Narrative Development – Ability to translate complex business objectives, customer insights, and market trends into clear, compelling strategic narratives that inspire action and alignment.
• Integrated Marketing Leadership – Proven capability to develop cohesive strategies across media, digital, CRM, social, content, stores, PR, partnerships, and experiential channels to achieve business goals.
• Executive Influence & Stakeholder Management – Strong executive presence with the ability to build alignment, influence senior leaders, and drive collaboration across diverse cross-functional teams.
• Analytical & Data-Driven Decision Making – Skilled at leveraging business performance data, customer insights, and market intelligence to evaluate opportunities, inform strategy, and guide investment decisions.

Benefits

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement
• comprehensive health and wellness coverage and a 401(k) match
• Paid time off and eight paid holidays