Drive strategic marketing leadership for B2B client portfolios, translating business goals into multi-channel campaigns.

Responsibilities

• Lead marketing strategy development for a portfolio of clients across B2B industries and some consumer brands
• Run weekly client strategy meetings and act as the primary strategic contact for accounts
• Translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
• Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
• Provide strategic direction and feedback to internal specialists and contractors executing marketing initiatives
• Collaborate with our project coordinator to ensure timelines and deliverables stay on track
• Analyze campaign performance and recommend optimizations to improve results
• Identify growth opportunities within client accounts and recommend new initiatives
• Guide messaging, campaign direction, and marketing priorities based on each client’s growth goals

Requirements

• You have 8+ years of experience in marketing, ideally with B2B organizations such as technology, healthcare, SaaS, or professional services
• Experience building and optimizing lead generation and pipeline-driving marketing programs across channels such as email, content marketing, paid media, and digital marketing
• You’ve personally developed marketing strategies and guided campaigns from concept through execution, translating business goals into measurable marketing initiatives
• You have experience leading marketing teams, guiding specialists, and reviewing deliverables to ensure strategic alignment and quality
• You are comfortable leading conversations with executives, presenting strategy, and guiding clients through marketing decisions
• You can review deliverables and provide thoughtful strategic feedback to writers, designers, and campaign specialists
• You use marketing metrics and campaign performance data to refine campaigns and guide strategic decisions
• Experience working as a marketing leader or marketing director within an agency environment is a strong plus
• Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility; participation in periodic internal and client meetings via video
• This is a full-time W-2 role and applicants must reside in the United States

Preferred

• Agency Experience (Preferred)
• Experience with consumer brands is a plus
• Experience with B2B technology, healthcare, SaaS, or professional services could be beneficial

Benefits

• 100% employer-covered medical plan for employees
• 401(k) retirement plan
• Three weeks paid vacation plus nine paid company holidays
• Six weeks of paid parental leave
• Birthday day off
• Volunteer day each year to support a cause you care about
• Additional PTO earned each year of tenure
• Remote-first work environment with flexible scheduling
• Ongoing learning and professional development support