Director of Marketing - Starborn

Responsibilities

• Position Summary
• The Director of Marketing will lead the marketing function for a growing manufacturer of innovative fastening solutions serving the decking and building materials industry.
• This position will lead a team consisting of a Brand Manager and Digital Marketing Manager while remaining hands-on in the development and execution of the company's marketing strategy.
• The primary focus of this role will be Product Marketing and Innovation.
• The Director will work closely with Sales, Engineering, and Operations to identify market opportunities, help steer the innovation pipeline, and successfully bring new products from concept through commercialization.
• This role requires a commercially minded, hands-on leader who can balance product strategy and innovation with oversight of brand, digital marketing, packaging, sales enablement, and other marketing functions.
• Key Responsibilities
• Product Marketing & Innovation
• Identify unmet customer needs, market trends, competitive gaps, and opportunities for new products.
• Help develop and prioritize the company's innovation and new product pipeline.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 6+ years of progressive marketing, product marketing, or product management experience.
• Experience leading and developing marketing professionals.
• Demonstrated experience bringing physical products from concept through commercial launch.
• Strong understanding of product positioning, competitive analysis, customer research, and go-to-market strategy.
• Strong cross-functional leadership, communication, and project management skills.
• Comfortable operating in a lean, entrepreneurial organization where leaders balance strategy with hands-on execution.

Preferred

• Experience in building materials, construction products, fasteners, decking, hardware, tools, or related industries strongly preferred.