Director of Marketing

Responsibilities

• Assume full operational ownership of the marketing function, including oversight of vendors, systems, budgets, workflows, and performance.
• Develop and execute a comprehensive marketing strategy aligned with company revenue goals and long-term growth objectives.
• Establish annual and quarterly marketing plans, priorities, and measurable performance expectations.
• Identify opportunities to improve marketing effectiveness, strengthen operational efficiency, and support expansion into new markets.
• Partner with the VP of Sales and Sales Manager to align marketing initiatives with sales performance and business priorities.
• Provide leadership with data-driven recommendations and evaluate opportunities to build internal marketing capabilities as the company grows.
• Manage and optimize the company's advertising and marketing budgets to maximize effectiveness and return on investment.
• Establish a centralized marketing performance dashboard that provides leadership with clear visibility into advertising expenditures, lead sources, lead quality, conversion rates, customer acquisition costs, and marketing ROI.
• Evaluate marketing performance based on qualified sales opportunities and customer acquisition, rather than lead volume alone.
• Identify inefficient spending and recommend adjustments to advertising channels, budget allocations, and marketing investments.

Requirements

• 5+ years of progressive marketing experience, including demonstrated leadership responsibility.
• Experience developing and managing marketing strategies and budgets.
• Strong understanding of digital advertising, lead generation, customer acquisition cost, and marketing analytics.
• Experience managing outside marketing agencies or vendors.
• Strong organizational, analytical, and project management skills.
• Experience working with CRM systems and marketing automation platforms.
• Ability to interpret marketing data and translate findings into practical business decisions.
• Strong written and verbal communication skills.
• Ability to work independently, take ownership, and hold others accountable.
• Demonstrated ability to collaborate with sales teams and company leadership.

Preferred

• Experience with HubSpot CRM.
• Experience managing substantial advertising budgets.
• Background in high-value products or services with longer sales cycles.
• Experience in construction, home improvement, building products, or related industries.
• Experience building or scaling marketing departments.
• Knowledge of SEO, Google Ads, Meta advertising, content marketing, and marketing automation.
• Experience using AI tools to improve marketing effectiveness and efficiency.
• Construction industry experience is helpful but not required.