First Mid Bank & Trust

Director of Marketing Solutions

Missouri, USA (On-site)

$97K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Lead a senior marketing function focused on creative direction, content strategy, and digital execution to strengthen a financial services brand.

  • Own multi‑channel creative direction, brand standards, and content governance.
  • Require 10+ years in marketing leadership with creative, content, and digital expertise.

Job Description

Responsibilities

  • Lead creative direction across all marketing channels, ensuring brand consistency and excellence.
  • Oversee development of visual identity, templates, and brand standards.
  • Provide creative guidance and quality control for campaigns, digital assets, and print materials.
  • Drive innovation in creative storytelling, design, and customer experience.
  • Oversee content strategy, messaging frameworks, and editorial governance.
  • Ensure content is accurate, compliant, and aligned with tone, voice, and brand standards.
  • Guide content development supporting B2C and B2B audiences, including thought leadership, campaign messaging, and customer lifecycle communications.
  • Lead development of multi‑channel content including product, internal communications, PR, and journey‑based content.
  • Oversee digital execution across web, social, and digital channels.
  • Ensure digital content is optimized for usability, accessibility, and performance.

Requirements

  • Bachelor’s degree in Marketing, Communications, Design, Digital Media, or related field (advanced training preferred).
  • 10+ years of marketing leadership experience with significant responsibility in creative direction, content strategy, digital marketing, or brand leadership.
  • Experience leading multi‑disciplinary creative and digital teams.
  • Proven ability to operationalize marketing strategy into scalable marketing programs.
  • Financial services or regulated industry experience preferred.
  • Strong creative and digital leadership capabilities.
  • Deep expertise in brand, content, and digital strategy.
  • Excellent communication, collaboration, and stakeholder management skills.
  • Operational rigor and process discipline.
  • Ability to translate strategy into high‑quality creative and digital execution.

Preferred

  • advanced training preferred.

Benefits

  • Competitive health, dental & vision coverage with HSA match
  • 401(k) with employer match + Employee Stock Purchase Plan
  • Generous PTO, paid holidays & parental leave
  • Tuition reimbursement & performance-based bonuses