Responsibilities

• Take full ownership of the company's marketing department, establishing priorities, processes, timelines, and measurable objectives.
• Develop and manage a comprehensive marketing calendar covering campaigns, promotions, product launches, seasonal initiatives, and customer communications.
• Translate ideas and direction from ownership into fully executed marketing campaigns.
• Lead the strategy, development, execution, and optimization of email and SMS marketing campaigns .
• Determine optimal campaign timing, frequency, sequencing, and messaging based on historical performance and customer behavior.
• Analyze campaign data, including open rates, click-through rates, engagement, conversions, and other relevant KPIs, to identify opportunities for improvement.
• Leverage existing data and technology platforms to make informed marketing decisions rather than relying solely on assumptions or intuition.
• Develop and refine customer segmentation, targeting, personalization, and campaign strategies.
• Create, edit, and oversee compelling marketing copy across email, SMS, website, and other digital channels.
• Establish testing strategies, including A/B testing of messaging, timing, offers, subject lines, and other campaign variables.

Requirements

• 5+ years of progressive marketing experience, with a strong emphasis on digital marketing .
• Demonstrated experience owning or leading marketing initiatives from strategy through execution.
• Strong hands-on experience with email marketing and SMS marketing .
• Proven ability to analyze marketing data and use performance insights to make strategic decisions.
• Strong copywriting and communication skills.
• Experience developing and managing marketing calendars and campaign schedules.
• Understanding of customer segmentation, targeting, engagement, and lifecycle marketing.
• Experience with marketing automation, CRM, email/SMS platforms, or comparable marketing technology.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Ability to work independently, prioritize effectively, and take complete ownership of responsibilities.

Preferred

• Experience in e-commerce, direct-to-consumer, skincare, beauty, cosmetics, wellness, or consumer products .
• Experience with large product catalogs, marketplaces, or multi-brand environments.
• Experience with platforms such as Klaviyo, Shopify, Zoho, or comparable CRM/e-commerce systems.
• Experience with paid digital advertising and conversion optimization.
• Experience with social media strategy and content marketing.
• Experience with A/B testing and marketing experimentation.
• Experience building or scaling a marketing function within a growing company.