Director of Marketing

Responsibilities

• Develop and execute strategic marketing plans to increase patient volumes and market share.
• Build and maintain relationships with physicians, urgent care centers, specialty clinics, employers, schools, municipalities, and community organizations.
• Identify new business opportunities and strategic partnerships.
• Coordinate physician-to-physician networking events and educational programs.
• Oversee all marketing campaigns, including digital, social media, print, radio, television, and outdoor advertising.
• Analyze market trends, competitor activities, and demographic data to identify growth opportunities.
• Manage marketing budgets and ensure maximum return on investment.
• Collaborate with agency partners and vendors to execute marketing initiatives.
• Lead community engagement programs, health fairs, school events, chamber activities, first responder outreach, and employer wellness programs.
• Represent the organization at networking events and community functions.

Requirements

• Minimum 5 years of healthcare marketing experience.
• Minimum 3 years of Emergency Room (ER), Freestanding ER, Hospital, or Acute Care marketing leadership experience.
• Demonstrated success in physician relations, referral development, and community outreach.
• Strong knowledge of healthcare regulations, HIPAA compliance, and healthcare marketing practices.
• Excellent leadership, communication, and presentation skills.
• Bachelor\'s degree in Marketing, Business Administration, Healthcare Administration, or related field required.
• Master\'s degree preferred.
• Direct Emergency Room (ER) Marketing Leadership Experience is Required. Applicants without ER, Freestanding ER, Hospital Emergency Department, or Acute Care Marketing experience will not be considered.

Preferred

• Freestanding Emergency Room marketing experience.
• Multi-location healthcare marketing management.
• Physician practice relations and referral development.
• Community event planning and sponsorship management.
• Digital marketing and social media campaign management.

Benefits

• Mileage reimbursement and company-provided marketing resources.
• Health benefits start on the first of the month after hire
• Medical, dental, and vision plans with sliding-scale premiums
• 100% coverage for preventive health services
• FSA options available
• Company-paid life insurance and long-term disability
• 401(k) with contributions starting after 30 days
• 100% match on the first 4%
• Full vesting after 3 years
• Access to exclusive employee discounts on travel, fitness, shopping, and more