Director of Marketing

Seattle, WA (Remote)

$165K/yr – $240K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own growth engine and PLG at a global scale, shaping GTM narrative, multi‑channel demand, and AI enabled acquisition for travelers and enterprise alike.

  • GTM narrative and category leadership: position the product in an AI first world and establish the brand voice for travelers and companies.
  • End to end growth: own acquisition funnel, optimize CAC and ROI, and manage a global performance agency and budget.
  • Product led growth: partner with Product and Data Science to remove friction, analyze user behavior, and accelerate PMF.

Job Description

Own growth engine and PLG at a global scale, shaping GTM narrative, multi‑channel demand, and AI enabled acquisition for travelers and enterprise alike.

  • GTM narrative and category leadership: position the product in an AI first world and establish the brand voice for travelers and companies.
  • End to end growth: own acquisition funnel, optimize CAC and ROI, and manage a global performance agency and budget.
  • Product led growth: partner with Product and Data Science to remove friction, analyze user behavior, and accelerate PMF.

Responsibilities

    Requirements

    • Growth Engine Builder: Proven track record scaling a business from 0-to-1 or 1-to-10, with measurable success across acquisition, activation, and retention.
    • Product-First Intuition: Deep understanding of PLG models and a history of working seamlessly alongside Product and Engineering teams.
    • Data-Driven Strategist: Highly analytical mindset capable of translating user behavior and performance metrics into actionable growth insights.
    • AI-Forward Thinker: Natural curiosity and familiarity with GenAI tools to drive efficiency and innovation in modern marketing.

    Benefits

    • At Serko, we aim to create a place where people can come and do their best work. This means you’ll be operating in an environment with great tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results. Our people are fully engaged, continuously improving, and encouraged to make an impact.
    • Some of the benefits of working at Serko are:
    • A competitive base pay
    • Medical Benefits
    • Discretionary incentive plan based on individual and company performance
    • Focus on development: Access to a learning & development platform and opportunity for you to own your career pathways
    • Flexible work policy
    Serko Ltd logo

    Serko Ltd

    3.9 Glassdoor

    We're in the business of bringing people together. Whether you have 50 or 50,000 employees, Serko’s solutions simplify the process of booking and managing business travel.With GetThere, Zeno or Booking.com for Business, travelers can shop and book from millions of flight, accommodation and ground transport options with all the tools they need to start their trip online and stay online through change and disruption.Listed on the New Zealand Stock Exchange Main Board (NZX:SKO) and Australian Securities Exchange (ASX:SKO), Serko is headquartered in New Zealand, with offices across the United States, India, China and Australia.

    Founded in 2007
    Auckland, Auckland, NZL
    420 employees (18 in marketing)
    76% recommend to a friend

    Traffic Signals

    Monthly Visitors
    58.4K
    Traffic Source Mix
    Search
    35.1%
    Direct
    55.8%
    Referral
    6.9%
    Social
    1.3%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~420

    Marketing Team

    Marketing Team Size
    7 (2% of company)

    Funding

    Total Funding
    $184.7K
    Last Raise
    $53.9K
    Grant, 2 years ago

    Funding History

    • Jul 2024
      Grant • $53.9K
    • Aug 2023
      Grant • $37K
    • Sep 2022
      Grant • $45.6K

    Recent News