Responsibilities

• Lead a team of marketers to develop and implement a patient and caregiver marketing strategy across the Schizophrenia portfolio, including patient promotion, education, engagement, and consumer portfolio and brand planning.
• Collaborate with brand leads to translate brand strategy, positioning, and priorities into aligned branded and unbranded consumer plans, messages, and multichannel promotions.
• Partner closely with Patient Services to design and deliver an integrated consumer experience spanning awareness, treatment consideration, onboarding, access, affordability, initiation, adherence, and ongoing support.
• Develop patient and caregiver journeys, personas, segmentation, and insight frameworks that identify unmet needs, barriers, moments that matter, and opportunities to improve engagement and treatment experience.
• Lead the development and execution of effective, compliant consumer promotions across digital, social, CRM, media, print, field, and patient-support channels, ensuring a consistent and connected experience.
• Integrate patient and caregiver insights into brand planning and execution by partnering with Market Research, Analytics, Advocacy, Market Access, Legal, Regulatory, Compliance, Sales, and external agencies.
• Establish consumer marketing and experience KPIs, monitor campaign and program performance, and use data and insights to optimize engagement, conversion, onboarding, persistence, satisfaction, and return on investment.
• Lead agency and vendor partners, including scope, budget, timelines, quality, and performance, while ensuring resources are allocated against the highest strategic priorities.
• Lead, coach, and develop a high-performing patient marketing team and influence cross-functional partners outside the direct reporting line to deliver shared brand and patient-experience objectives.
• Identify and scale opportunities to improve consistency, efficiency, innovation, and best-practice sharing across the Schizophrenia Franchise.

Requirements

• ≥ 10 Years of pharmaceutical experience or relevant brand management experience
• ≥ 5 Years of marketing experience or equivalent (based on performance)
• Previous experience leading patient or consumer marketing strategy and multichannel promotion in the pharmaceutical or healthcare industry is preferred, including patient journey development, branded and unbranded communications, market research and analytics, agency management, and collaboration with Patient Services, patient hubs, specialty pharmacies, affordability programs, or access services.
• Experience in schizophrenia or another complex specialty market and product launch experience are also preferred.
• Previous experience with developing HCP Medical Education resources is preferred.
• Demonstrated ability to develop patient-centered strategies and translate insights into effective consumer promotions and support experiences.
• Proven ability to collaborate with brand leads, Patient Services, and other internal and external partners to deliver shared objectives.
• Strong knowledge of pharmaceutical promotional practices, review processes, and applicable legal, regulatory, and compliance requirements.
• Analytical and project management skills, including the ability to establish KPIs, interpret performance data, manage budgets, and optimize multiple programs and assets.
• Team leadership and people management skills, with the ability to build strong partnerships and identify the right mix of internal and external talent.

Preferred

• Previous experience leading patient or consumer marketing strategy and multichannel promotion in the pharmaceutical or healthcare industry is preferred, including patient journey development, branded and unbranded communications, market research and analytics, agency management, and collaboration with Patient Services, patient hubs, specialty pharmacies, affordability programs, or access services.
• Experience in schizophrenia or another complex specialty market and product launch experience are also preferred.
• Previous experience with developing HCP Medical Education resources is preferred.

Benefits

• Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
• Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
• Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays.
• Life and Disability Protection: Company paid Life and Disability insurance.
• Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible , Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.