Responsibilities

• This role is responsible for running the US Marketing team, reporting to the SVP, Commercial & Operations with strong collaboration with the VP Strategy and VP Marketing, UK.
• You\'ll set the US B2B marketing strategy, serving as the central marketing partner to Sales, Revenue Operations, Product, and Commercial leadership. Your primary objective will be to build and scale the marketing engine that drives pipeline growth, customer acquisition, customer expansion, and revenue across our payer verticals.
• Developing and executing the US B2B marketing strategy aligned to commercial growth objectives.
• Building scalable demand generation programs across multiple channels, including digital marketing, lifecycle campaigns, referral programs, partnerships, webinars, events, and thought leadership.
• Owning the Health plan, Direct to Employer, and Workers' Compensation marketing strategy from the ground up, establishing Scan.com as a trusted industry partner through educational programming, customer success stories, strategic partnerships, events, and targeted campaigns.
• Partnering closely with Sales leadership to identify pipeline opportunities and execute campaigns that generate qualified demand and accelerate revenue.
• Collaborating with RevOps to build marketing attribution, reporting, CRM workflows, and campaign measurement that clearly tie marketing investment to pipeline and revenue.
• Developing customer lifecycle marketing initiatives that improve customer activation, engagement, retention, and expansion.
• Equipping Sales with compelling messaging, value propositions, collateral, competitive positioning, and campaigns that help accelerate deal velocity.
• Overseeing development of customer-facing marketing assets—including case studies, webinars, white papers, presentations, email campaigns, landing pages, and thought leadership—to support commercial objectives.

Benefits

• Salary range of $180,000- $221,000 per year
• 401k
• Healthcare, Vision, and Dental
• All the equipment needed for you to do your role effectively
• Flexible working
• Remote or hybrid working options (where possible)
• Personal Development budgets
• 18 days PTO plus public holidays
• 10 paid sick days
• Inclusive policies designed by our team, for our team