Responsibilities

• Lead overall marketing strategy across launches, LTOs, retail products, partnerships, loyalty, local store marketing, and seasonal moments.
• Partner with the Founder + Chief Brand Officer to translate brand direction into cohesive, high-impact marketing across all customer-facing channels and markets.
• Build and manage the annual and quarterly marketing calendar, turning company priorities into campaign plans and channel priorities.
• Oversee marketing execution across product launches, retail products, partnerships, loyalty/CRM, local store marketing, paid media, influencer/PR, and in-store marketing.
• Develop strategies that drive customer acquisition, retention, frequency, traffic, and revenue growth across new and existing markets.
• Own marketing KPI tracking and performance reporting across CAC, ROAS, LTV, repeat rate, retention, traffic, conversion, loyalty engagement, campaign ROI, and store-level sales impact.
• Use performance insights to guide channel strategy, offer strategy, and marketing investment priorities.
• Partner cross-functionally with operations, finance, social, and creative to ensure marketing initiatives are strategically sound, measurable, and operationally executable.
• Help build the systems, processes, and team structure needed for the marketing function to scale over time.

Requirements

• Senior-level marketing experience in hospitality, retail, food & beverage, or consumer lifestyle brands.
• Deep understanding of both brand-building and performance marketing.
• Strong grasp of customer acquisition, retention, loyalty, paid media, local store marketing, and marketing analytics.
• Comfortable owning KPIs, budgets, channel performance, and measurable growth targets.
• Strategic but hands-on; able to operate inside a founder-led business.
• Excited by the opportunity to help scale a brand with a strong identity and loyal customer base.