Director of Marketing

Maryland, USA (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end marketing engine for a high-ticket home services brand, translating multi-service strategy into audience-specific demand, channel activation, and brand-led growth that drives premium positioning and repeat business.

  • Strategy to execution: Align budgets, KPIs, and channel mix to maximize lead quality and ROI across roofing, siding, insulation, and related services.
  • Lifecycle & local dominance: Build segmentation, local SEO/PPC, and direct mail to own neighborhoods and drive high-intent inquiries.
  • Brand equity & reputation: Shape brand identity, collect reviews, and nurture referrals to sustain premium pricing.

Job Description

Own the end-to-end marketing engine for a high-ticket home services brand, translating multi-service strategy into audience-specific demand, channel activation, and brand-led growth that drives premium positioning and repeat business.

  • Strategy to execution: Align budgets, KPIs, and channel mix to maximize lead quality and ROI across roofing, siding, insulation, and related services.
  • Lifecycle & local dominance: Build segmentation, local SEO/PPC, and direct mail to own neighborhoods and drive high-intent inquiries.
  • Brand equity & reputation: Shape brand identity, collect reviews, and nurture referrals to sustain premium pricing.
ROI Homes logo

ROI Homes

ROI Homes LLC is a high-quality, family-founded construction company proudly serving the greater Seattle and Everett areas. With over a decade of experience working behind the scenes for top general contractors, we now bring that same precision, professionalism, and pride directly to homeowners.Our mission is simple: make the home improvement process seamless, supportive, and trustworthy—from the first sketch to the final inspection. We specialize in full-service remodels, roofing, siding, decks, and structural framing—all delivered by certified professionals who care deeply about your home and your family.What sets us apart?A friendly, client-first approachSpeedy timelines without sacrificing craftsmanshipCertified and continuously trained crewsClear, honest estimates—alwaysWe’re not just contractors—we’re neighbors helping you build the future you’ve imagined. Whether it’s a kitchen that brings everyone together or an exterior that makes your home shine, ROI Homes is here to help you create it, beautifully.#HomeImprovement #SeattleContractor #EverettConstruction #RemodelingExperts #ROIHomes #WashingtonBuilders #FamilyOwnedBusiness #LicensedAndInsured #Decks #Roofing #Siding #ConstructionCompany

Founded in 2023
9 employees

Headcount Trend

Current headcount: ~9