Responsibilities

• Marketing Strategy & Brand Leadership
• Lead Roadrunner’s overall marketing and communications strategy across customers, drivers, employees, prospective employees, and the broader market.
• Protect and evolve Roadrunner’s brand positioning, voice, visual identity, and messaging across every channel and touchpoint.
• Translate Roadrunner’s Smart Network™, technology, service model, culture, and owner-operator opportunity into compelling stories people remember.
• Build integrated marketing plans tied to clear business priorities rather than disconnected campaigns and activities.
• Serve as a strategic marketing partner to executive leadership and bring strong recommendations, not simply execute requests.
• Ensure every Roadrunner communication reinforces a consistent, differentiated brand.
• Driver Recruiting Marketing
• Owner-operators are the engine of our network. Build the marketing engine that attracts them.
• Lead the marketing strategy supporting Roadrunner’s recruitment of linehaul solos, teams and local owner-operators.