Responsibilities

• Marketing Strategy & Revenue Generation - Develop and execute comprehensive annual marketing strategies designed to achieve or exceed ticket revenue, attendance, subscription, and other earned-income goals. - Lead marketing strategy for the Reno Phil’s full range of programming, including Classix, Pops, special events, family concerts, education programs, fundraising and other performances and initiatives. - Develop strategies for subscription, single-ticket, group, and other ticket sales, including pricing, packaging, promotions, and audience-specific offers. - Monitor sales pacing and campaign performance and adjust strategies as needed to maximize revenue and attendance. - Establish measurable marketing goals and key performance indicators and regularly evaluate results against those goals. - Manage the marketing budget and evaluate return on investment across paid and owned marketing channels. - Use audience, ticketing, CRM, and market data to identify opportunities for revenue growth and improve marketing effectiveness. - Partner with the Chief Development & Marketing Officer and organizational leadership on revenue forecasting, season goals, pricing strategy, and long-term audience and revenue planning. Audience Development & Growth - Develop and implement strategies to grow, diversify, and retain Reno Phil audiences. - Identify emerging audience segments and develop targeted strategies to introduce new audiences to the Reno Phil. - Use audience segmentation, customer behavior, ticketing data, and market research to develop relevant and effective campaigns. - Develop strategies that move patrons from first-time attendance toward repeat attendance, subscription, membership, and long-term engagement. - Collaborate with Education & Community Engagement and Development to identify opportunities to connect new and existing audiences with the broader work of the Reno Phil. - Monitor audience trends and identify opportunities to reduce barriers to attendance and increase the accessibility and relevance of the Reno Phil to the community. - Develop and maintain strategies that support audience loyalty and lifetime patron value. Creative Direction & Brand Stewardship - Establish the creative vision for Reno Phil marketing campaigns, ensuring work is distinctive, compelling, contemporary, and reflective of the quality of the orchestra. - Translate artistic programming into creative concepts and marketing messages that are accessible and meaningful to target audiences. - Provide creative direction for campaign photography, video, digital advertising, social media, print materials, email, website content, and other audience-facing communications. - Oversee the development of compelling campaign copy and visual assets in collaboration with the Marketing Manager, internal staff, designers, photographers, videographers, and external partners. - Serve as a steward of the Reno Phil’s established brand and ensure consistency across audience touchpoints. - Elevate the visual and creative expression of the existing Reno Phil brand while maintaining established brand components and standards. - Ensure marketing materials communicate the Reno Phil’s artistic excellence, innovation, community relevance, and distinctive personality. Communications, Public Relations & Storytelling - Develop compelling narratives that communicate the relevance and impact of the Reno Phil to existing and prospective audiences. - Oversee public-facing communications, including press releases, media outreach, institutional announcements, concert messaging, newsletters, and other communications. - Develop and maintain relationships with local and regional media and community partners. - Identify opportunities for musician, guest artist, composer, conductor, and community storytelling that deepen audience connection. - Work with the Chief Development & Marketing Officer and Executive and Artistic leadership on messaging for significant organizational announcements and initiatives. - Ensure consistency and strategic alignment across marketing, communications, and public relations. Leadership & Team Management - Lead, mentor, and support the Marketing Manager in achieving departmental and organizational goals. - Establish clear priorities, expectations, workflows, and performance goals for the marketing team. - Provide creative direction and strategic guidance while empowering staff to take ownership of execution. - Foster a collaborative, innovative, accountable, and solutions-oriented marketing culture. - Manage relationships with external marketing team, advertising, design, public relations, digital, print, photography, video, and other vendors. - Evaluate vendor performance and ensure projects are delivered on time, on budget, and to a high creative standard. - Collaborate across departments to ensure marketing strategies support broader organizational objectives. Strategic Planning & Organizational Collaboration - Serve as a strategic marketing partner to the Chief Development & Marketing Officer and senior leadership. - Collaborate with the Music Director, artistic staff, and programming leadership to understand programming priorities and develop effective audience strategies. - Participate in season planning and provide marketing, audience, and market insights to inform programming and organizational decisions. - Collaborate with Development to align audience communications and fundraising messaging while maintaining appropriate distinctions between earned and contributed revenue strategies. - Provide regular reports and analysis on marketing performance, ticket sales, audience growth, campaign results, and return on investment. - Represent the marketing department in organizational planning and cross-departmental initiatives. Community Presence - Serve as an active and visible representative of the Reno Phil within the Northern Nevada community. - Develop relationships with community organizations, businesses, media, cultural institutions, and other potential audience partners. - Identify opportunities for strategic partnerships that increase awareness, audience reach, and community engagement. - Attend Reno Phil concerts, events, community activities, and other functions, including evenings and weekends as required.
• compensation

Requirements

• Bachelor’s degree in marketing, communications, arts administration, business, or a related field preferred.
• 5–7+ years of progressive marketing experience, preferably within the performing arts, nonprofit, entertainment, cultural, or hospitality sectors.
• Demonstrated success developing and executing marketing strategies that drive revenue and measurable audience growth.
• Proven experience developing successful ticket sales, subscription, or other earned-revenue campaigns.
• Strong understanding of audience development, segmentation, patron acquisition, retention, and customer lifetime value.
• Demonstrated ability to balance creative thinking with data-driven decision-making.
• Strong understanding of digital marketing, paid media, email marketing, social media, SEO, analytics, and website strategy.
• Experience with CRM and ticketing systems; experience with PatronManager/Salesforce and Feathr preferred.
• Strong creative instincts and demonstrated ability to develop compelling marketing concepts and storytelling.
• Excellent written and verbal communication skills, including the ability to write or edit compelling audience-facing copy.

Preferred

• Bachelor’s degree in marketing, communications, arts administration, business, or a related field preferred.
• Experience with PatronManager/Salesforce and Feathr preferred.

Benefits

• Competitive Salary