Responsibilities

• Develop and execute comprehensive annual marketing strategies designed to achieve or exceed ticket revenue, attendance, subscription, and other earned-income goals.
• Lead marketing strategy for the Reno Phil’s full range of programming, including Classix, Pops, special events, family concerts, education programs, fundraising and other performances and initiatives.
• Develop strategies for subscription, single-ticket, group, and other ticket sales, including pricing, packaging, promotions, and audience-specific offers.
• Monitor sales pacing and campaign performance and adjust strategies as needed to maximize revenue and attendance.
• Establish measurable marketing goals and key performance indicators and regularly evaluate results against those goals.
• Manage the marketing budget and evaluate return on investment across paid and owned marketing channels.
• Use audience, ticketing, CRM, and market data to identify opportunities for revenue growth and improve marketing effectiveness.
• Partner with the Chief Development & Marketing Officer and organizational leadership on revenue forecasting, season goals, pricing strategy, and long-term audience and revenue planning.
• Develop and implement strategies to grow, diversify, and retain Reno Phil audiences.
• Identify emerging audience segments and develop targeted strategies to introduce new audiences to the Reno Phil.

Requirements

• Bachelor’s degree in marketing, communications, arts administration, business, or a related field preferred.
• 5–7+ years of progressive marketing experience, preferably within the performing arts, nonprofit, entertainment, cultural, or hospitality sectors.
• Demonstrated success developing and executing marketing strategies that drive revenue and measurable audience growth.
• Proven experience developing successful ticket sales, subscription, or other earned-revenue campaigns.
• Strong understanding of audience development, segmentation, patron acquisition, retention, and customer lifetime value.
• Demonstrated ability to balance creative thinking with data-driven decision-making.
• Strong understanding of digital marketing, paid media, email marketing, social media, SEO, analytics, and website strategy.
• Experience with CRM and ticketing systems; experience with PatronManager/Salesforce and Feathr preferred.
• Strong creative instincts and demonstrated ability to develop compelling marketing concepts and storytelling.
• Excellent written and verbal communication skills, including the ability to write or edit compelling audience-facing copy.

Preferred

• Revenue-Minded: Understands that marketing is responsible for driving measurable earned revenue and makes decisions with business results in mind.
• Creative Leader: Brings imagination, curiosity, and a strong point of view to the development of campaigns and audience experiences.
• Audience-Focused: Understands what motivates audiences and develops strategies that attract, engage, retain, and grow patrons.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance