Responsibilities

• Oversees implementation of the marketing strategy and public relations strategy - including content, campaigns, events, digital marketing, and public relations
• Responsible for the marketing budget process: establishing and monitoring
• Development and implementation of the Brand strategy
• Develops the marketing and communications and public relations strategy to attract new members and support the retention of existing members
• Works closely with the company’s Senior team to support sales objectives by providing lead generation tools and marketing materials
• Guides the day to day activities of the marketing team to ensure that all marketing objectives are executed in advance and on time
• Works closely with the marketing team to define marketing materials and programs including all internal and external communication
• Assists in the execution of all web, SEO/SEM, marketing database, email, and inbound advertising campaigns and evaluates the metrics thereof
• Manages the production of all print medium including: rate cards, brochures, in-club flyers, posters, Connections e-magazine, digital screens, etc.
• Oversees the management and presence of all social media channels and directs programs to improve brand awareness, social media reputation and recognition, and public relations (including crisis management communications)

Benefits

• Health insurance
• Paid time off
• Vision insurance
• Wellness resources
• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts