Responsibilities

• Develop and execute go-to-market strategies to grow pipeline within US public sector (primarily Federal).
• Collaborate closely with federal and commercial partnership sales leaders to identify market opportunities, shape messaging, and align marketing initiatives to revenue goals.
• Represent the voice of the federal customer, ensuring Ontic’s marketing and communications resonate with mission-driven government and security audiences.
• Oversee Market Development Fund (MDF) planning, partner communications, and performance measurement to maximize ROI and partner engagement.
• Collaborate with Ontic’s alliances team to co-market integrations that strengthen Ontic’s ecosystem presence.
• Lead and execute integrated marketing programs tailored to the public sector buying cycle, including account-based marketing (ABM), digital campaigns, and field activations.
• Own the strategy and execution for federal and partner events including tradeshows, government security conferences, executive roundtables, partner summits, and field events.
• Ensure brand consistency, clear messaging, and seamless event experiences from pre-event planning through post-event follow-up.
• Own the content marketing strategy and calendar for partner and federal marketing campaigns.
• Design and lead partner marketing programs and co-marketing initiatives, including joint campaigns and content strategies with Ontic’s thought leader, referral, reseller, distributor, and alliance partners to extend market reach and drive mutual pipeline growth.

Requirements

• 10+ years of experience in B2B marketing, with a strong background in federal or public sector marketing, partner/channel marketing, or field marketing.
• Deep understanding of federal procurement cycles, government contracting, and channel ecosystems.
• Proven success in designing and executing federal go-to-market and/or partner growth strategies that drive measurable pipeline impact.
• Strong leadership, collaboration, and communication skills, with the ability to influence cross-functional stakeholders.

Preferred

• Experience working within IT, cybersecurity, threat intelligence, SaaS, or public safety technology industries is highly preferred.
• Proficiency in Marketo (or other comparable MAP/ESP) and Salesforce. Experience with ABM platforms like Demandbase, 6sense, or Terminus for audience segmentation and account-level engagement measurement are a plus.
• Experience using AI tools (e.g., ChatGPT, Notebook, Gemini, Mutiny, or similar) to support campaign development, content personalization, and marketing operations.

Benefits

• Competitive Salary
• Medical, Vision & Dental Benefits
• 401k
• Stock Options
• HSA Contribution
• Learning Stipend
• Flexible PTO Policy
• Quarterly company ME (mental escape) days
• Generous Parental Leave policy
• Home Office Stipend