Responsibilities

• lead overall list strategy and work directly with the team on title-specific campaigns and the School and Library market.
• oversee campaigns across frontlist and backlist, including bestselling series Goodnight, Goodnight, Construction Site, Tiny T. Rex, and graphic novel program.
• leads and develops the Children’s Marketing, Publicity, and School & Library teams, serves as a senior partner to the Children’s Publishing Group and cross-functional teams.
• translates market and audience insights into campaigns that build awareness, support sell-in and sell-through, strengthen Chronicle Books’ marketplace position, and contribute to profitable growth.
• establish the vision, goals, and strategy for Children’s marketing and publicity, serve as the senior Marketing and Publicity representative, identify trends and convert them into actionable strategies, establish team and campaign priorities, and communicate key strategies and information to Sales.
• lead integrated plans, oversee media positioning, collaborate with authors, illustrators, and agents, and identify, evaluate, and execute strategic partnerships with organizations.
• manage the Children’s M&P team, foster a culture of creativity, open communication, assessing workflows and team practices, and partnering with Editorial, Sales, Brand Design, and Social Media.
• lead digital strategies for the Children’s list, guide Amazon A+ content, set strategic direction for school and library and bookseller outreach, and partner with Sales to understand account and channel needs and identify opportunities.
• partner with the Executive Director to develop and administer the annual Children’s marketing and publicity budget, manage tracking of campaign activity, and use sales reporting to identify trends, evaluate results, and improve decisions.

Requirements

• 6-8 years of progressive experience in children’s book marketing, publicity, or a related publishing role, including leadership of major campaigns and contribution to department-level strategy.
• a strong knowledge of the children’s publishing marketplace and its consumer, trade, school & library media, social, and influencer marketing.
• management experience is required as well as experience managing budgets, allocating resources, interpreting campaign, audience, and sales data, and translating findings into recommendations.
• demonstrate excellent project management, problem solving, communication, presentation, and interpersonal skills and present creative, curious, proactive, and solutions-oriented approaches.
• Proficiency with Microsoft Office, Airtable, Salesforce, Edelweiss, and relevant reporting platforms is helpful, and ability to travel will be as needed.

Benefits

• medical, dental, and vision insurance
• 401k
• a profit share plan
• three weeks of paid vacation to start
• two weeks of sick time per year
• and company holidays, including a paid winter break between Christmas Day and New Year's Day
• paid family, maternity, and paternity leave
• commuter benefits
• long-term disability insurance
• annual tuition assistance