Director of Marketing

Responsibilities

• Brand Strategy & Marketing Leadership: Translate high-level brand strategy into executable marketing plans that drive measurable growth.
• Line of sight to the marketing budget and P&L, ensuring every dollar is managed responsibly and tied to ROI.
• Establish and report on KPI/OKR dashboards that connect marketing spend directly to volume, velocity, and distribution quality.
• Translate brand strategy into clear, executable marketing plans
• Ensure consistency across: Visual identity; Messaging and storytelling; Activations and content
• Act as the day-to-day steward of the brand, identifying risks, gaps, and opportunities in real-time.
• Consumer Engagement & Experiential Marketing: Create elevated consumer experiences that bring the brand to life across tastings, launch events, cocktail experiences, sponsorships, nightlife activations, cultural partnerships, and private events.
• Identify opportunities to connect with target consumers through premium hospitality, music, art, fashion, culinary, travel, and lifestyle platforms.
• Lead event strategy from concept through execution, including creative direction, partner coordination, staffing, budgets, logistics, guest experience, and post-event reporting.
• Ensure every activation delivers a polished, premium, and memorable brand experience.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Hospitality, or related field preferred.
• Must be 21 years of age or older.
• 8+ years of progressive marketing experience, ideally within spirits, beverage alcohol, luxury goods, hospitality, lifestyle brands, CPG, or a related industry. (Early → Growth stage experience preferred)
• You are fluent in 'Narratives AND Numbers,' moving seamlessly from creative storytelling to data-driven performance tracking.
• You have a track record of owning programs end-to-end and prefer 'doing' over 'presenting'.
• Proven ability to build and execute marketing strategies that drive brand awareness, consumer engagement, and commercial growth.
• Experience managing experiential marketing, trade programming, sponsorships, partnerships, product launches, influencer campaigns, and content development.
• You understand the three tier system and how brands actually grow in the field through trial and advocate engagement.
• Ability to work cross-functionally with sales, distributors, agencies, retailers, hospitality partners, and executive leadership.
• Strong digital, social media, content, storytelling, and consumer engagement experience.