Responsibilities

• Translate business priorities into integrated marketing plans that support growth across IFA's portfolio.
• Identify opportunities to expand audiences, increase participation, and strengthen market positioning.
• Lead go-to-market planning for new products, programs, and strategic initiatives.
• Prioritize marketing investments and resources to maximize organizational impact and return on investment.
• Partner with organizational leaders to align marketing strategies with enterprise priorities.
• Serve as the strategic marketing lead for IFA's portfolio, including Membership; Events & Conferences; Education & Certification; Advocacy Programs; Sponsorship Opportunities; Advertising Products; Foundation Campaigns and New Revenue Initiatives
• Develop positioning, value propositions, and audience strategies.
• Build integrated marketing plans from launch through post-campaign analysis.
• Lead multi-channel campaigns across email, web, digital advertising, social media, content, video, print, partner marketing, and emerging channels.
• Ensure consistent messaging and brand alignment across all touchpoints.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 7–10 years of progressive marketing experience with demonstrated success developing integrated marketing strategies that drive measurable business results.
• Experience leading product marketing, go-to-market strategy, and multi-channel campaign execution.
• Strong understanding of marketing analytics, customer segmentation, CRM platforms, marketing automation, and digital marketing.
• Proven ability to translate data into strategic recommendations and measurable business outcomes.
• Exceptional project management, communication, and organizational skills.
• Demonstrated success leading cross-functional initiatives, managing agency partners, and developing high-performing teams.

Benefits

• We offer a benefits package designed to support you both professionally and personally, including comprehensive health coverage, generous paid time off, and competitive retirement plans to help you plan for the future. With added perks that promote work-life balance and overall well-being, we make sure you’re set up to thrive—at work and beyond!