Director Of Marketing

Elizabethtown, PA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive overall marketing leadership and strategy for a fast-growing home décor brand.

  • Must-have: Senior marketing leadership with cross-functional impact
  • Standout: Experience shaping brand, campaigns, and digital efforts at scale
  • Standout: Industry familiarity a plus for home dĂ©cor/retail

Job Description

Responsibilities

  • Overseeing all marketing initiatives, including brand strategy, campaigns, digital marketing, content creation, and market research.
  • Developing and implementing comprehensive marketing plans
  • Managing a team of marketing professionals
  • Analyzing market trends
  • Measuring the performance of marketing strategies to optimize business outcomes
  • Collaborating across teams to align marketing efforts with company goals
  • Supporting the ongoing growth of the organization

Requirements

  • Expertise in Marketing Strategy, Campaign Management, and Brand Development
  • Experience in Digital Marketing, Social Media Strategy, and Content Marketing
  • Strong skills in Market Research, Data Analysis, and Performance Optimization
  • Proficiency in Team Leadership, Project Management, and Cross-functional Collaboration
  • Excellent written and verbal communication skills
  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Proven experience in a senior marketing leadership role
  • Demonstrated ability to adapt to a fast-paced, growth-oriented work environment
  • Familiarity with the home dĂ©cor and retail industry is a plus

Preferred

    Primitives By Kathy logo

    Primitives By Kathy

    Primitives by Kathy is a fast-growing wholesale company providing home décor and gifts to retail stores nationwide. We pride ourselves on creativity, innovation and relationships with international sources to deliver products to our worldwide customers. We value creativity in all forms and empower our team to become experts in their craft to continue to deliver on promises to our customers.Between our 800+ page catalog, three permanent showrooms in Atlanta, Las Vegas and Dallas and original product development – we are the wholesaler of choice for retailers large and small. We are growing quickly, having been named to Central Penn Business Journal’s “Fastest Growing Companies List” 11 years in a row and are eager to expand our team with motivated individuals with a career history of proven success and an passion for learning and growth.

    Founded in 1997
    Lancaster, Pennsylvania, USA
    78 employees (13 in marketing)

    Traffic Signals

    Monthly Visitors
    49.8K
    Monthly Google Ads Budget
    $2.7K
    Traffic Source Mix
    Search
    33.6%
    Direct
    51.5%
    Referral
    3.6%
    Social
    9.8%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~79

    Marketing Team

    Marketing Team Size
    2 (3% of company)