Director, Marketing Portfolio Strategy

Responsibilities

• Develop and execute integrated marketing and business strategies aligned with organizational objectives.
• Translate market research and customer insights into actionable commercial plans and measurable business outcomes.
• Provide strategic recommendations to senior leaders and influence key business decisions.
• Lead initiatives that strengthen brand awareness, advocacy, and customer engagement.
• Partner across functions to drive successful product lifecycle management and commercialization activities.
• Build and maintain external relationships that support long-term brand growth and reputation.
• Lead development and execution of digital marketing strategies aligned with brand objectives.
• Drive performance across websites, SEO/SEM, email campaigns, digital media, web-based detailing, podcasts, and emerging channels.
• Measure, communicate, and optimize marketing effectiveness through data-driven insights and reporting.
• Lead multiple complex initiatives simultaneously while balancing organizational priorities.

Requirements

• Bachelor's degree and 12 years of relevant experience; OR
• Master's degree and 10 years of relevant experience; OR
• PhD and 8 years of relevant experiene.

Preferred

• MBA or advanced scientific degree (MD, PharmD, PhD).
• Extensive pharmaceutical or biotechnology product lifecycle management experience.
• Prior people management experience.
• Experience in Direct-to-Patient (DTP), patient engagement, advocacy, or consumer-focused marketing.
• Expertise with digital marketing strategy, SEO/SEM, email marketing, analytics, websites, and omnichannel campaigns.
• Experience measuring and communicating marketing performance metrics.
• Experience working with advocacy organizations, community groups, or national health systems.
• Experience with social media strategy and execution.

Benefits

• discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.