Director of Marketing at Poppy AI | Los Angeles, CA | $120K/yr – $150K/yr

Poppy AI

Director of Marketing

Los Angeles, CA (Remote)

$120K/yr – $150K/yrSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own and scale the paid acquisition engine across Meta ads and end-to-end funnels, driving profitable growth with tight unit economics and rapid iteration.

Own Meta ads spend and ROAS optimization, leveraging proven creative ammunition and case-study insights.
Manage two parallel funnels (front-end Poppy plan and high-value agency funnel) to hit monthly revenue and LTV:CAC targets.
Set weekly targets, prune underperformers, and protect scalable growth as the team exits ad ops.

Job Description

Responsibilities

You’ll own the entire paid acquisition stack — Meta ads, funnels, landing pages, offers, copy, backend economics — and turn it into a profitable, scalable engine.
Meta Ads (Your Superpower). You've personally managed $1M+/month in Meta ad spend with profitable ROAS. You install that superpower at Poppy from day one. You'll have access to thousands of recorded case studies, hundreds of proven affiliate videos, and founder content already converting — infinite creative ammunition.
Full-Stack Funnels. You own two parallel funnels end-to-end: - Front-end: $400/year Poppy plan → backend upsells. Target: $100K–$200K/mo. - Agency funnel: Call-booking funnel selling Poppy at $5K–$10K/year. Target: $300K–$400K/mo. Break-even on the front is fine if the backend math delivers 3x LTV:CAC.
Growth Lead. You set weekly targets. You kill losing ads fast. You double down on winners. You protect unit economics at scale. You make me and Naz fully exit ads ops.