Director, Marketing

USA (Remote)

$195K/yr – $250K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own the US HCP marketing strategy from launch readiness through commercialization, driving insights, messaging, and cross-functional execution.

Lead development of disease-state and branded messaging and promotional campaigns.
Collaborate with Medical Affairs, Market Access, Sales, and Analytics to enable launch readiness and sustained adoption.

Job Description

Responsibilities

Lead development and execution of U.S. HCP marketing plans supporting launch readiness and commercialization.
Drive customer insight generation, segmentation, and engagement strategies across key oncology stakeholders.
Identify opportunities to improve patient identification, biomarker testing, and treatment adoption.
Translate market insights, clinical developments, and competitive intelligence into actionable commercial recommendations.
Partner with cross-functional teams to support launch planning, readiness, and execution.
Lead development of disease-state and branded messaging, positioning, and promotional strategies.
Drive creation and execution of HCP promotional campaigns and educational initiatives across personal and digital channels.
Lead peer-to-peer education programs and other customer engagement activities.
Partner with Sales to support field readiness and successful deployment of launch resources.
Monitor performance and optimize programs using customer feedback and data-driven insights.

Requirements

Bachelor's degree required; advanced degree preferred.
8+ years of biopharmaceutical marketing experience, including oncology, hematology, and/or rare disease.
Experience supporting a U.S. pharmaceutical product launch, including pre-launch planning and HCP strategy development.
Experience developing HCP messaging, promotional campaigns, and customer engagement programs.
Strong strategic, analytical, and communication skills.
Proven ability to lead cross-functional initiatives and influence effectively in a matrix environment.
Travel: Ability to travel for business meetings, customer engagements, congresses, and other company activities as needed.

Preferred

Experience in biomarker-driven oncology and an understanding of genomic testing pathways.
Experience contributing to a company's first commercial launch or commercialization within an emerging biotechnology organization.
Demonstrated success operating in a fast-paced, hands-on environment where adaptability and ownership are critical.

Benefits

health care benefits (medical, prescription drugs, dental, and vision insurance)
paid parental leave benefits and adoption assistance
a generous Paid Time Off program
Employee Stock Purchase Plan
rewards and recognition program
and much, much more.

Salaries

Posted range

$195K/yr – $250K/yr

Taken straight from the job posting.

The middle of this range ($223K) is 85% above the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $152K. Based on 311 salaries.

See all Marketing Director salaries See more Marketing Director jobs

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