Responsibilities

• Develop and implement strategic brand plans to achieve business objectives in the plastic surgery segment.
• Conduct market analysis, identify trends, and leverage customer insights to inform marketing initiatives.
• Lead campaigns that promote product benefits, clinical outcomes, and brand value to surgeons, practices, and patients.
• Collaborate closely with R&D, medical affairs, and regulatory teams to ensure compliant messaging and effective product launches.
• Oversee creation of educational and promotional content, digital assets, events, and KOL engagement programs.
• Partner with finance and operations to deliver accurate demand plans
• Develop/maintain relationships with plastic surgery societies and key customers (KOLs). Support major industry meetings
• Manage budget, agency relationships, and vendor contracts, driving ROI across all marketing activities.
• Support key meetings and advisory boards with development of strategy and content for brand
• Monitor brand performance and maintain competitive intelligence on emerging products, competitors, and market shifts.

Requirements

• Bachelor’s degree in marketing, business, or related field; MBA preferred.
• 10+ years commercial experience including marketing and sales.
• 7+ years of experience in healthcare, medical device, or pharmaceuticals marketing, with proven experience in brand leadership.
• 4+ years experience supervising and managing employees.
• Deep understanding of the aesthetics/plastic surgery market and its stakeholders a plus.
• Demonstrated success in leading cross-functional teams and launching new products.
• Analytical, strategic thinker with strong communication and project management skills.
• Experience with regulatory guidelines (FDA, EU MDR) and medical device marketing compliance.
• This leadership role is ideal for a results-driven marketer with passion for innovation, collaboration, and advancing patient outcomes in aesthetic medicine

Preferred

• MBA preferred.

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)