Responsibilities

• Lead the development of a robust consumer learning agenda grounded in category dynamics, macro trends, and competitive intelligence, translating insights into clear strategic actions.
• Partner with Consumer Insights, Digital/Ecomm team and Category Management to identify whitespace opportunities and growth levers.
• Lead the development of annual brand strategies and integrated marketing plans that strengthen brand equity, increase household penetration, and accelerate growth across channels.
• Own a digital-first go-to-market approach, partnering closely with Ecommerce, Global, and Demand Generation teams to translate brand strategy into best-in-class execution across paid, owned, and earned channels.
• Lead the development of social and digital campaigns that drive awareness, engagement, conversion, and advocacy, with strong oversight of content strategy, influencer partnerships, performance media, and ecommerce activation.
• Collaborate with Sales to align brand strategy with customer plans, retailer media, and omni-channel activation.
• Prepare and present best in class sales decks leveraging insightful brand story telling.
• Lead end-to-end brand portfolio and innovation management, including whitespace identification, concept development, claims strategy, SKU optimization, pricing, forecasting, and stage-gate execution.
• Build robust business cases: market sizing, margin analysis, forecast modeling, and 1–3 year growth plans.
• Partner cross-functionally with R&D, Operations, Sales, Supply Chain, and Finance to bring innovation concepts to market, ensuring strong consumer relevance, commercial viability, and flawless execution.