Responsibilities

• Full-Funnel Marketing Strategy Lead the strategy for how iMarket evaluates and optimizes marketing performance across the entire customer journey. Understand how marketing products work together across awareness, consideration, conversion, retention, and growth. Evaluate performance across channels and identify how one part of the customer journey impacts another. Develop integrated marketing strategies rather than treating SEO, Paid Media, Websites, Social, Email, Reputation, and CRM as independent channels. Serve as a strategic advisor who can identify gaps and opportunities across the full funnel.
• Marketing Performance & Business Intelligence Turn complex marketing and business data into clear, actionable strategic recommendations. Establish KPIs, benchmarks and analytical frameworks that connect marketing activity to meaningful business outcomes. Identify trends, risks, opportunities, and customer journey patterns before they materially affect performance. Develop 3-, 6-, and 12-month forecasts and strategic plans that move clients from reactive marketing decisions to proactive growth strategies. Evaluate performance through the lens of revenue, lead quality, customer acquisition cost, conversion, retention, profitability, and ROI.
• Client Strategy & Consulting Serve as a strategic advisor to clients and Client Experience teams on complex marketing and performance challenges. Participate in executive-level business reviews, strategic planning sessions, and client escalations. Connect performance insights across the customer journey to diagnose root causes and recommend the right mix of marketing strategies and products. Clearly communicate the “why” behind performance and the strategic actions clients should take next. Help strengthen iMarket’s ability to tell compelling stories and communicate marketing strategy through data.
• Organizational & Product Strategy Identify patterns across our client base and translate those insights into opportunities for product development and improvement. Partner with Product leadership to ensure our marketing products collectively support the customer journey and evolving market needs. Provide Sales with marketing benchmarks, competitive intelligence, forecasting, and strategic insights. Help Client Experience and Operations identify systemic opportunities to improve client outcomes. Serve as a strategic advisor to Executive Leadership on marketing trends, customer behavior, performance, and growth opportunities.
• AI, Analytics & Innovation Lead the responsible use of AI, predictive analytics, automation, and emerging technologies to improve marketing strategy and decision-making. Identify opportunities to use technology to better understand customer behavior, predict performance, and optimize the marketing funnel. Continuously improve how iMarket measures, analyzes, and acts on marketing performance.
• Leadership Lead and develop a high-performing Marketing Performance org group and its product leadership team. Establish clear goals, performance expectations, accountability measures, and quality standards. Coach and develop leaders to become stronger marketers, strategists, analysts, and communicators. Build scalable systems and processes that improve strategic consistency, quality, and efficiency.

Requirements

• Bachelor's degree in Marketing, Business Administration, Analytics, Data Science, Communications, or a related field, or equivalent professional experience.
• 5+ years of progressive leadership experience in digital marketing, marketing strategy, business intelligence, analytics, or agency leadership.
• 5+ years of experience leading cross-functional teams and developing managers.
• Demonstrated expertise in digital marketing channels including SEO, Paid Media, Social Media, Websites, CRM, Email Marketing, Reputation Management, and marketing analytics.
• Experience with AI-powered analytics, automation platforms, and predictive marketing technologies.
• Experience developing KPIs, dashboards, forecasting models, and executive reporting.
• Strong understanding of business financial metrics and the relationship between marketing performance and business growth.
• Experience presenting strategic recommendations to executive stakeholders and clients.

Preferred

• Experience within a digital marketing agency or home services industry.
• Advanced proficiency with business intelligence and reporting platforms such as GA4, Looker Studio, HubSpot, CRM reporting tools, or similar analytics platforms.
• Experience leading organizational change, strategic planning, and innovation initiatives.