Drive B2B marketing and demand-gen programs for Penta, owning multi-channel campaigns and content-driven pipeline from lead to revenue.

• Own demand generation programs that drive qualified pipeline and influence revenue outcomes, with ownership of funnel performance from lead generation through conversion, including managing, segmenting, and prioritizing a target account list
• Own the content calendar and thought leadership pipeline, commissioning, editing, and distributing research reports, white papers, op-eds, case studies, and event content that demonstrate Penta’s expertise and generate engagement, while partnering with the CGO, PR firm, and senior stakeholders to shape how proprietary research is brought to market and build a content engine around Penta’s intelligence assets
• Partner with practice leads and business development teams to produce pitch materials, capability decks, and proposals that position Penta competitively across sectors
• Lead the planning and execution of Penta-hosted and sponsored events, roundtables, and conference participation, evolving these efforts into high-value relationship and community-building platforms that create durable client and prospect engagement
• Build and maintain relationships with media, industry associations, and partners to extend Penta’s reach and profile
• Manage relationships with external agencies, freelancers, and vendors, overseeing scopes of work, budgets, and quality of deliverables across partners including designers, PR firms, and digital specialists
• Manage Penta’s top 20 accounts and lead account-based marketing programs that strengthen relationships, drive cross-sell opportunities, and grow account value through targeted content, client communities, and thought leadership