Director of Marketing

Responsibilities

• Marketing Strategy & Planning: Own and execute an integrated marketing strategy that translates business objectives, customer insights, campaign analytics, and industry trends into a clear marketing roadmap and calendar.
• Demand Generation: Drive lead and revenue growth across paid search, email, SEO/SEM, content, social, affiliate, and direct mail, with a focus on measurable results and strong ROI.
• Brand & Messaging: Serve as the steward of the pc/nametag brand, shaping positioning, messaging, and creative direction across all customer touchpoints.
• Search & AI Visibility: Lead our search strategy across SEO and emerging Generative/Answer Engine Optimization (GEO/AEO) to grow qualified traffic and strengthen pc/nametag’s visibility across traditional and AI-driven search.
• Team Leadership: Lead, develop, and inspire a high-performing marketing team by setting priorities, providing strategic direction, ensuring high-quality work, and building the capabilities of the team.
• Product Go-to-Market: Partner with Product Innovation throughout the new product development process to create positioning, launch plans, and campaigns that drive product adoption and attract new customers.
• Storefront Collaboration: Partner with the Development team to optimize the e-commerce experience, ensuring brand, content, and campaigns support conversion and an effective customer journey.
• Reporting & Analysis: Establish KPIs and SMART goals, develop monthly reporting, and turn performance data into actionable insights that continuously improve marketing effectiveness.
• Marketing Technology: Lead the strategy and effective use of our marketing technology stack, including marketing automation, CRM, analytics, search, review, and social platforms to improve customer acquisition, engagement, and marketing efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a closely related field.
• 7+ years of progressive marketing experience, including demonstrated ownership of strategy and multi-channel campaign execution.
• 3+ years of people leadership experience, with a track record of coaching, mentoring, and developing high-performing teams.
• Proven experience building and executing integrated marketing strategies across channels such as email, social, SEO, SEM/PPC, content, and direct mail.
• A strong data-driven mindset, with the ability to turn analytics into business decisions and demonstrate marketing ROI.
• Working knowledge of marketing automation, CRM, and web analytics platforms, such as Google Analytics, Search Console, and Tag Manager.
• Strong understanding of e-commerce and the digital buyer journey, with the ability to effectively partner with technical and web development teams.
• Strong verbal communication and executive presentation skills, with the confidence to present recommendations, results, and strategy to executive leadership.
• Strong project management and prioritization skills, with the ability to lead multiple initiatives in a fast-moving environment.
• A collaborative, forward-thinking leadership style and the ability to influence others and champion change.

Preferred

• Experience marketing within B2B, print, promotional products, e-commerce, or an events-related industry.
• Familiarity with SEO, GEO/AEO, and evolving search-visibility strategies.
• Experience with HubSpot Marketing Hub or comparable marketing automation and CRM platforms.
• Experience managing external agencies, partners, and vendors.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off