Responsibilities

• Provide strategic leadership as a senior commercial member on Product Teams, embedding patient market needs into cross-functional planning and decision-making
• Lead integrated brand strategy across patient audiences, including brand positioning, messaging, claims, and narrative development
• Oversee the development and execution of innovative, data-driven patient marketing campaigns that inspire behavioral change and drive brand growth, ensuring consistent execution across channels and functions
• Champion patient-centric marketing by identifying unmet patient and caregiver needs and translating insights into impactful education, engagement, advocacy, access, and adherence initiatives
• Lead patient ambassador and advocacy-related initiatives in partnership with advocacy and medical teams
• Drive disease education strategy across audiences, including patient, caregiver, educational resources and campaigns
• Partner with Value and Access to shape value propositions, access, reimbursement, and patient support strategies that enable optimal patient access
• Collaborate with Commercial Operations, Digital, IT, MCM, and agency partners to build a cohesive customer engagement ecosystem
• Proactively assess market dynamics, competition, clinician practices, and evolving patient and HCP needs to inform strategic adjustments
• Develop and oversee measurement frameworks, KPIs, and analytics to evaluate performance, prioritize investments, and optimize impact across patient and HCP tactics

Requirements

• 8+ years of commercial biotech or pharmaceutical experience, with at least 5 years in progressively responsible marketing roles
• Demonstrated experience leading brand strategy and execution across both patient and HCP audiences
• Experience/knowledge in TA of Neurology
• Proven launch experience, preferably in competitive and/or rare disease markets
• Strong understanding of the drug development process and opportunities for differentiation and value communication
• Demonstrated ability to translate complex clinical data and market research into actionable insights and strategy
• Experience leading cross-functional teams and agency partners, with a track record of delivering results in ambiguous environments
• Excellent oral, written, and presentation skills, with the ability to influence senior stakeholders
• Passionous about serving patients suffering from genetic diseases and advancing therapies for underserved populations
• Self-starter with strong ownership mindset, able to manage multiple priorities and deliver high-quality outcomes

Benefits

• Market-leading compensation
• 401(k) with employer match
• Employee Stock Purchase Program (ESPP)
• Pre-tax commuter benefits (transit and parking)
• Referral bonus for hired candidates
• Subsidized lunch and parking on in-office days
• 100% employer-paid medical, dental, and vision premiums for you and your dependents
• Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
• Fertility & family-forming benefits
• Expanded mental health support (therapy and coaching resources)