Responsibilities

• Partnership Development & External Relations
• Proactively identify and cultivate partnerships with NYC-based businesses, tourism and hospitality entities, cultural institutions, and other organizations with aligned audiences
• Build and maintain long-term, high-value relationships with external partners to enhance visibility, engagement, and co-branded opportunities
• Negotiate and manage partnership terms, deliverables, benefits, and timelines with support from legal and finance
• Serve as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reports
• Represent the Paley Center externally as a brand ambassador at events and in stakeholder meetings

Audience Development & Team Leadership

• Audience Development & Team Leadership
• Supervise and support the Audience Development Manager to achieve audience growth and visitation goals across all key programs and events
• Design and implement audience development strategies to drive attendance, ticket sales, and memberships
• Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions
• Lead strategic outreach for major exhibitions, tentpole events, and invitation-only programs

Creative Direction & Campaign Management

• Oversee the development and execution of compelling creative marketing campaigns in collaboration with internal teams and external agencies
• Develop media campaigns and identify key media outlets and marketing partners to reach key audiences and demographics
• Develop campaign briefs, messaging frameworks, and creative direction aligned with brand voice and strategic goals
• Direct video editors and the Creative Services team on promotional materials, marketing videos, and sales collateral
• Work with key internal stakeholders for the development of key marketing and sales materials including brand guidelines and experience, sizzle reels and marketing videos as well as Paley overview, marketing, sales materials and presentations, recap reports, and other marketing materials
• Ensure delivery of assets across print, digital, and social platforms and that all creative aligns with specs, deadlines, and brand standards
• Monitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to optimize future efforts

Other Responsibilities

• Partner with internal stakeholders to utilize the CRM for segmented outreach and track partnership engagement
• Conduct market and audience research and integrate insights into campaign planning
• Support the VP, Marketing & Partnerships on organization-wide strategic initiatives and special projects
• Engage as a Paley Ambassador for social media initiatives by actively sharing Paley’s social media posts within one’s own networks, to amplify the organization’s reach and foster community engagement
• Participate in other projects as assigned by Paley executive team