Responsibilities

• Partner with Client Strategy on the marketing ops approach for each account — ensuring every client has the right infrastructure, toolset, and execution plan tied to their goals
• In partnership with the COO, build out the frameworks, standards, and team structure that govern how marketing ops is delivered across the agency
• Own client workstreams across accounts as the day-to-day lead for marketing ops
• Own the client tech stack — configuring platforms and building the automations and workflows that drive how clients attract, nurture, and convert
• Tools vary by client and include HubSpot, Klaviyo, Whatagraph, Google Tag Manager, Google Analytics, and others
• Partner with Client Services, Creative, and Development to integrate digital work early and keep execution precise across every account
• Strategy Alignment: Work with Client Strategy and Pathlabs to ensure campaigns align with goals — you don’t run the media, but you own whether it’s measurable
• Attribution: Own conversion tracking, attribution infrastructure, and implementation across accounts — in coordination with Development
• Reporting: Drive performance reporting that surfaces real insight, not just platform numbers
• Strategy: Lead SEO and AEO strategy and implementation across client accounts

Requirements

• 5+ years in digital marketing, marketing operations, and marketing technology — agency or in-house
• Experience leading a team and managing multiple client accounts simultaneously
• Fluency in HubSpot and the broader martech stack (Klaviyo, MailChimp, Shopify); strong working knowledge of GA4, Google Tag Manager, and attribution — including implementation in collaboration with development teams
• Hands-on experience building automations and workflows in Claude
• Proven experience in email and SMS marketing strategy — segmentation, automation, deliverability, and performance optimization
• Strong understanding of paid media strategy — you don’t run campaigns, but you own whether they’re measurable
• Solid grasp of SEO, AEO, technical SEO, and emerging AI optimization
• Clear communicator and systems thinker

Preferred

• Experience with Pathlabs or media partnerships
• Experience with Whatagraph for reporting
• Familiarity with Claude as an AI tool used in daily workflows
• AI tooling exploration and implementation experience