Responsibilities

• Lead a team across marketing operations, marketing technology, and marketing analytics
• Balance near-term execution with longer-term capability building and communicating trade-offs clearly when priorities change
• Define and evolve the operating model, governance, and cross-functional processes that enable scalable campaign and lifecycle execution across Marketing
• Own the martech strategy and roadmap, from architecture through day-to-day governance, including marketing automation, CRM and audience data, customer data platforms, web content systems, advertising operations, analytics, and workflow tools
• Ensure marketing systems and data flows work together across platforms such as Salesforce, HubSpot, Iterable, WordPress, ActionIQ, Google Marketing Platform, Google Analytics, BI tools, and related technologies.
• Drive collaboration among Marketing, Sales, Product, and Engineering teams to build an evolved martech stack that helps realize our strategic vision and deliver AI-driven processes and technology that improve marketing workflows
• Evolve the architecture of our marketing-owned web experience, ensuring end-user friendliness and enhanced testing and analytics
• Lead marketing analytics and measurement strategy, including attribution, incrementality testing, forecasting, executive reporting, and advanced analysis, to improve marketing efficiency and guide investment decisions
• Partner with leaders in Marketing, Finance, Product, and other Analytics teams to translate marketing performance into channel- and segment-level investment decisions, forecasts, and scenarios
• Set standards for analytical quality and storytelling, focusing the team on proactive decision support and analysis

Requirements

• 10+ years of experience in Marketing Operations, Technology and Analytics
• Proven experience leading through managers and developing high-performing, multidisciplinary teams of operators, technologists, analysts, and data professionals.
• Strong judgment in balancing strategic leadership with enough functional depth to challenge assumptions, coach the team, and drive quality across marketing operations, technology and analytics
• Demonstrated ability to create clarity, prioritization, and structure in a fast-paced, ambiguous, and frequently changing environment.
• Strong understanding of marketing data and technology architecture, including CRM, marketing automation, CDP or audience data, data warehouses, APIs, integrations, web analytics, advertising platforms, and business intelligence tools.
• Deep experience translating marketing data into insights across the full funnel, including acquisition, paid media, SEO/GEO, attribution, and retention; familiarity with both B2C and B2B models preferred.
• Experience implementing, owning, and improving marketing processes and technology across multiple engagement channels, including web, email, SMS, push, mobile, paid media, direct mail, and sales or account-based motions.
• Experience evolving the infrastructure for successful marketing web content management and landing pages, including personalization, testing and optimization (enterprise Google Analytics implementation experience preferred)
• Experience building or implementing AI enablement programs, including prioritizing use cases, setting practical guardrails, evaluating tools and risks, and helping teams adopt AI responsibly.
• Excellent communication, executive presence, and interpersonal skills, with the ability to translate complex operational, technical, and analytical topics into clear decisions and actions.