Responsibilities

• Lead and scale the marketing operations function across GoCanvas and SiteDocs.
• Oversee the full marketing operations ecosystem — including marketing technology, lead management, automation, reporting, and cross-functional operational execution.
• Ensure our marketing programs run efficiently, that leads flow seamlessly through our systems, and that leadership has clear visibility into marketing performance and pipeline impact.
• Establish scalable processes, systems, and governance that enable fast, reliable marketing execution; driving project prioritization and cross-team alignment to ensure initiatives move forward quickly and efficiently; leading continuous operational improvements that increase speed, efficiency, and marketing impact.
• Build scalable infrastructure while driving complex cross-system projects across multiple platforms and teams.
• Own and optimize the marketing technology stack across both brands; ensure systems are integrated, scalable, and aligned with marketing, sales, and partner workflows; oversee platform administration, integrations, and ongoing system improvements.
• Demonstrated ability to leverage AI, automation, and emerging technologies to improve marketing efficiency, accelerate execution, and scale operations.
• Design and manage the end-to-end lead lifecycle, including lead capture, routing, scoring, and marketing-to-sales handoff; establish and maintain partner lead-sharing frameworks and workflows; ensure accurate funnel tracking, attribution, and removal of existing customers from inbound pipelines.
• Oversee the marketing automation team responsible for executing email campaigns, nurture tracks, and lifecycle marketing programs.
• Build and maintain marketing dashboards and reporting infrastructure; track key metrics including pipeline contribution, campaign performance, and marketing ROI; deliver actionable insights that inform marketing strategy and executive decision-making.

Requirements

• 8–12+ years of experience in Marketing Operations, Revenue Operations, or Marketing Systems
• Prior experience leading and developing marketing operations or marketing technology teams
• Deep expertise in Marketo, HubSpot, Salesforce, and marketing automation
• Proven experience building marketing dashboards, reporting frameworks, and attribution models
• Strong knowledge of lead management, lifecycle marketing, and marketing-to-sales processes
• Experience managing large cross-functional technical projects
• Strong analytical and problem-solving skills with a data-driven mindset
• Experience working with cross-functional stakeholders including sales, partner teams, and external vendors
• Highly organized with the ability to prioritize initiatives and drive speed of execution in fast-paced environments

Benefits

• This role is eligible for health insurance (medical, dental & vision), life insurance, 401(k) & paid time off.