Responsibilities

• Strategy and budget. Set the roadmap, own the martech stack and budget, and plan targets and spend with Finance.
• Operating rhythm. Run intake, prioritization, and weekly funnel reviews across Marketing, BizDev, and RevOps.
• Lifecycle and routing. Own lifecycle stages, scoring, MQL/SQL definitions, and lead routing to BizDev, SLAs included.
• HubSpot–Salesforce. Own the integration and data model so every lead lands with the right owner.
• Reporting. Build lifecycle-stage funnel reporting and paid media attribution, and tell leadership where to shift spend.
• Privacy and data quality. Own global consent (GDPR, CCPA, CAN-SPAM) with Legal, plus enrichment, deduplication, and launch QA.
• AI. Ship AI agents and automations across scoring, routing, enrichment, QA, and reporting. Own the AI roadmap and measure what it returns.
• People. Manage and grow a Senior Specialist, and shape future headcount.

Requirements

• 10+ years in marketing ops or a related function, with 8+ hands-on in marketing automation.
• Must-have: deep HubSpot and Salesforce expertise, inclusive of
• Process Builder
• Understanding of APEX functions
• Deployment and maintenance of custom objects for marketing use cases
• B2B required, including a role at a post-Series B or C company (roughly 200–1,000 people) with a 30+ person sales team.
• Proven owner of lifecycle ops, lead routing, and MQL-based reporting, working closely with BizDev or SDRs.
• Experience supporting paid marketing, and running ABM or supporting enterprise selling.
• Working knowledge of GDPR and global consent.
• You've managed people and owned a function, roadmap, and budget.