Responsibilities

• Own and optimize the marketing technology stack across both brands
• Ensure systems are integrated, scalable, and aligned with marketing, sales, and partner workflows
• Oversee platform administration, integrations, and ongoing system improvements
• Demonstrated ability to leverage AI, automation, and emerging technologies to improve marketing efficiency, accelerate execution, and scale operations
• Design and manage the end-to-end lead lifecycle, including lead capture, routing, scoring, and marketing-to-sales handoff
• Establish and maintain partner lead-sharing frameworks and workflows
• Ensure accurate funnel tracking, attribution, and removal of existing customers from inbound pipelines
• Oversee the marketing automation team responsible for executing email campaigns, nurture tracks, and lifecycle marketing programs.
• Ensure campaigns are delivered efficiently with proper segmentation, tracking, and performance measurement, partnering closely with demand generation and customer marketing teams.
• Build and maintain marketing dashboards and reporting infrastructure

Requirements

• 8–12+ years of experience in Marketing Operations, Revenue Operations, or Marketing Systems
• Prior experience leading and developing marketing operations or marketing technology teams
• Deep expertise in Marketo, HubSpot, Salesforce, and marketing automation
• Proven experience building marketing dashboards, reporting frameworks, and attribution models
• Strong knowledge of lead management, lifecycle marketing, and marketing-to-sales processes
• Experience managing large cross-functional technical projects
• Strong analytical and problem-solving skills with a data-driven mindset
• Experience working with cross-functional stakeholders including sales, partner teams, and external vendors
• Highly organized with the ability to prioritize initiatives and drive speed of execution in fast-paced environments

Benefits

• This role is eligible for health insurance (medical, dental & vision), life insurance, 401(k) & paid time off.